Nonetheless, Threads’ recognition plummeted after its launch in July 2023. In Taiwan—like the remainder of the world—many customers left the platform after satisfying their preliminary curiosity.
However the 2024 Taiwanese presidential election gave it one other likelihood. Wang, who research social media in Taiwan, traced the platform’s second rise to November of final 12 months, beginning with the supporters of Taiwan’s Democratic Progressive Get together (DPP), usually related to the colour inexperienced. “Many (anxious) pan-green supporters seen that their complaints on politics have been promoted to extra readers on Threads than every other social media platforms (particularly Fb and Instagram), so increasingly pan-green supporters gathered to Threads and used it as a mobilization device,” he says.
The election concluded in mid-January, with DPP candidate Lai Ching-te elected as Taiwan’s president. Many supporters of his celebration stayed on the platform. And because it grew to become influential, different political figures additionally reactivated their Threads accounts and began posting frequently, attempting to hitch the dialog. On a regular basis customers who’re much less occupied with politics got here alongside too.
On virtually day by day of the previous three months, Threads has been probably the most downloaded social community app in each Apple’s and Android’s app shops in Taiwan, in line with Sensor Tower, an app retailer intelligence agency. It surpassed each Western social platforms and people well-liked in China.
What does Taiwan Threads seem like?
Wang, who has been actively posting on Threads and accrued over 3,000 followers, observes that there are two main demographics amongst Taiwan’s Threads customers right now: the pro-green voters, and youthful college students who’re nonetheless in center college and highschool. “In latest weeks, there’s a appreciable quantity of debate on how to decide on schools, majors, and even excessive colleges,” he says.
Since Threads doesn’t have an official identify in Chinese language, Taiwanese customers have tried to translate it in inventive methods. Some keep near the which means and name it 串 or chuan, which suggests a string of beads or different objects (it might additionally imply a kebab skewer). Others name it 脆 or cui, which suggests crispy or fragile. It’s a transliteration try that many really feel is simply too far-fetched, however since there’s no sound like “th” in Mandarin, it’s the very best different, and it has already caught on among the many customers and surpassed different names.
What defines the content material on Threads is a mixture of political and way of life posts. On the one hand, among the most influential accounts are Taiwanese politicians in any respect ranges, together with the presidential candidates. On the opposite, Threads customers have embraced a kind of content material referred to as 廢文—a cross between trash speak and light-stakes monologue.
Consequently, to realize a following on Threads, the very best observe is to combine up the intense and the unserious. One native consultant candidate grew to become unexpectedly well-known when individuals found that his son was bodily enticing. Joking about how this son’s virality has eclipsed his personal, the politician now calls himself “The daddy of the son of Phoenix Cheng” on Threads, the place he has over 268,000 followers.
