What’s Shopify?
Shopify is a whole commerce platform that permits you to begin, develop, and handle a enterprise.
Our experience and management in commerce comes from the experiences of hundreds of thousands of retailers on our platform. Their successes enable us to forecast and construct the proper options to not solely energy commerce at the moment however to assist form and outline what the trade appears to be like like tomorrow.
How does Shopify work?
Shopify unifies your entire commerce onto a single platform.
With Shopify, retailers can construct and customise a web-based retailer and promote in a number of locations, together with net, cellular, in individual, brick-and-mortar areas, and pop-up outlets and throughout a number of channels from social media to on-line marketplaces.
Shopify is totally cloud-based and hosted, which implies you possibly can entry it from any related suitable gadget and we’ll deal with software program and server upgrades and upkeep for you. This offers you the pliability to entry and run what you are promoting from anyplace with an web connection.
On any given day, a commerce enterprise requires an array of instruments to handle merchandise, stock, funds, and transport—they usually spend loads of money and time stitching the disparate programs and knowledge collectively. Shopify teams these applied sciences collectively and ensures that you could simply entry and combine every other enterprise instruments you could make Shopify work for what you are promoting.
Consider Shopify’s product as layers you possibly can select from to construct the proper stack for what you are promoting:
Layer 1: Shopify’s core product
That is what you get as quickly as you purchase any Shopify plan. It contains every part you could flip your concept right into a enterprise and begin promoting: templates for the appear and feel of your retailer, instruments to promote in a number of locations on-line and in-person, built-in cost processing, the best-converting checkout on the web, search engine optimisation and advertising instruments—these are all a part of Shopify’s core product. That is the muse upon which our different merchandise and purposes are constructed.
And for individuals who wish to fine-tune their retailer and expertise, you get entry to Shopify APIs and improvement instruments to customise your retailer’s capabilities even additional.
Layer 2: Shopify’s extra services
Each impartial enterprise is exclusive. And as companies develop, their wants evolve accordingly. That’s why we provide our clients highly effective upgrades to assist them develop their enterprise on our platform. From simpler entry to capital to accelerated funds choices, these services are unique to Shopify clients and are designed to assist impartial enterprise house owners have a leg up out there.
Layer 3: Apps constructed by trusted companions
Shopify’s App Retailer has 1000’s of apps and options constructed by third-party builders to customise your retailer with out ever as soon as touching the code. Something you possibly can dream up, there’s an app that may assist make it a actuality. You’ll discover probably the most cutting-edge instruments to develop what you are promoting within the App Retailer, whether or not it’s the newest SMS app or the most well liked new social media community’s advert instruments.
There’s additionally a market of Shopify Specialists that you could rent to construct customized options for what you are promoting. And if you wish to dabble with the code your self, you are able to do that, too!
Why Shopify?
- Shopify helps all the ecommerce group. On-line, offline and in every single place in between. We’re residence to the biggest, most various set of entrepreneurs, retailers, builders, and companions.
- Shopify is international. We empower entrepreneurs around the globe to create, join, and innovate their companies. With retailers spanning greater than 175 nations, we offer entrepreneurs in every single place the platform, constructing blocks and instruments wanted to win in commerce.
- Shopify empowers artistic expression. We consider there needs to be extra distinctive voices, tales and experiences, not fewer, and that’s why we design our product with the best quantity of extensibility, flexibility and expression.
- Shopify is probably the most built-in commerce platform out of the field. Shopify not solely centralizes total commerce companies but additionally provides entry to the widest set of commerce ecosystem integrations constructed utilizing a shared technical framework. This deep integration and entry ensures we have now breadth and depth of themes, apps, channels, surfaces, merchandise and experiences.
- Shopify absorbs pointless complexity. We all know the world is not designed for impartial companies to begin, scale and succeed. That’s why we make it as easy and accessible as attainable to maximise entrepreneurs’ entry to progress instruments.
- Shopify is constructed to scale with you. Regardless of your technical maturity, progress, measurement, complexity, location—you’ll by no means lack entry to expertise and options to construct what you are promoting, and you’ll by no means outgrow Shopify as your wants change, scale or evolve.
Create commerce; in every single place
Shopify lets you rework an concept, a dream, a imaginative and prescient into an actual commerce expertise on-line, offline and in every single place in between.
- Storefronts (On-line Retailer: Customized Storefronts). Personalize the entrance finish of your web site to create a novel, seamless purchasing expertise in your clients.
- Social Channels Integrations / Gross sales Channels. Promote and promote your merchandise throughout channels from one centralized place—Shopify. Develop your viewers by promoting the place your viewers is throughout social media and widespread marketplaces.
- Store App. Make it straightforward for purchasers to rapidly checkout, observe order and cargo particulars, and rediscover what you are promoting with Store App, a digital purchasing assistant.
- POS / Retail. Promote in individual, backed by knowledge you could promote on-line, with Shopify’s all-in-one POS system. Present clients with a frictionless purchasing expertise, handle workers, observe stock, and extra.
- Creator Instruments. Empower creators by offering them with the instruments they should not solely produce content material however construct a thriving enterprise.
- Retailer Information, Media and Content material. Inform the story of your model and merchandise utilizing content material and knowledge. Construct upon foundational components like metafields, assist for media recordsdata, and extra to deliver your retailer to life for stand-out purchaser experiences.
- Model/Brand Development Instruments. Construct what you are promoting with easy-to-use instruments to create your model. Leverage our brand maker, slogan maker, QR code generator, and extra instruments for progress.
- Domains/Internet hosting. Choose and host your area securely with Shopify, leveraging full controls and configuration to customise simply.
Join to each buyer
Shopify offers retailers alternatives to construct and personal long run purchaser and buyer relationships.
- Checkout. Settle for orders and funds on-line utilizing probably the most highly effective checkout on the earth. Prospects add merchandise to their cart, then undergo your checkout course of to enter their transport and cost data earlier than the order is positioned.
- Shopify Markets. Broaden your attain by promoting to clients around the globe. With Shopify Markets, you possibly can go international and promote to clients anyplace—all via a single on-line retailer.
- Buyer Engagement/ Advertising Instruments. Attain the proper individual with the proper message on the proper time utilizing Shopify’s buyer engagement and advertising instruments. Leverage buyer segmentation, e-mail advertising, automation options, and extra to drive relevance and have interaction your viewers.
- Messaging/Inbox/Chat. Discuss to clients and handle conversations from anyplace with Shopify Inbox. Create automated messages and get insights to give attention to chats that convert.
- Advertising Insights & Analytics. Make knowledgeable selections for what you are promoting utilizing advertising insights and knowledge offered by Shopify’s reviews and analytics.
- Store App. Make it straightforward for purchasers to rapidly checkout, observe order and cargo particulars, and rediscover what you are promoting with Store App, a digital purchasing assistant.
- B2B on Shopify. Ship personalized experiences your B2B clients will love. With Shopify, you possibly can handle each your B2B and DTC clients, orders, and stock all from one place, with separate storefronts.
- Promoting Methods. Drive conversions by providing customers distinctive and customized pricing and promotions. Leverage promoting plans like pre-orders, try-before-you-buy, raffles, artistic low cost methods and extra to encourage customers to make the acquisition. Construct predictable income streams, flip one-time clients into recurring, and enhance buyer loyalty with Subscriptions Apps and APIs.
- Merchandising. From visible shows to product bundling, particular provides, and extra, merchandising might help you promote and promote merchandise in your retailer. Merchandising with Shopify is an efficient option to drive model recognition, enhance gross sales, enhance stock turnover, and enhance the client expertise.
Enterprise catalysts to develop and scale
Shopify helps speed up the entrepreneurs’ journey to success.
- Central Admin. Handle what you are promoting simply from a central location. With Shopify’s Admin, you possibly can entry all the completely different elements of what you are promoting from one place.
- Again Workplace / Shopify Success Community / Ship. Centralize every part required to handle success, stock, transport and extra with Shopify. Leverage our Delivery Associate Platform, an built-in ecosystem of third-party logistics (3PL) companions, to handle your provide chain. From order set as much as printing labels and monitoring—preserve the backend of what you are promoting working easily.
- Banking: Steadiness + Capital. Handle your cash and funding via Shopify’s banking options: Steadiness and Capital. With Steadiness, you possibly can handle your account from one place, and Capital supplies you with quick, quick access to funding with the intention to speed up progress.
- Store Pay & Installments. Allow clients to checkout rapidly utilizing encryption to avoid wasting their particulars, enable them to pay in full at checkout, or allow them to cut up funds into installments. With Store Pay, you possibly can delight your clients by providing quick, versatile cost choices.
- Cell App. Use the Shopify app to run what you are promoting wherever you’re. With it, you possibly can handle your Shopify retailer on-the-go, reply to data in real-time, handle orders, and extra.
- Automation / Circulation. Join with clients at essential moments of their journey utilizing Shopify automations. After establishing standards and crafting content material, you possibly can leverage always-on advertising messages that run mechanically to assist drive conversions.
Wait, there’s extra: the Shopify App Retailer, customized code, and past
Shopify has the widest commerce theme retailer and app retailer on the earth.
With over one million impartial companies promoting each kind of product in markets all around the globe, fixing for each single enterprise want is a tall order. And attempting to incorporate each attainable characteristic a enterprise may want solely makes the product tougher to make use of for almost all of latest enterprise house owners.
As a substitute, we prioritized making our platform versatile—at the start—with the power to simply tackle the ever-evolving complexities of working a enterprise. Then we enlist the assistance of each single developer around the globe to hitch us in our mission, empowering them to construct apps, themes, and different integrations particularly for Shopify’s platform.
That’s how the Shopify App Retailer got here to be. With greater than 9,000+ apps to select from, Shopify retailer house owners have much more choices on the subject of tailoring their retailer to fulfill their enterprise wants. Whether or not you wish to add buyer opinions, handle your accounting, or add digital try-ons to your retailer, there’s positively an app for that.
Retailers can discover precisely what they want for his or her retailer, and new builders can construct their enterprise supporting these entrepreneurs. It is a win-win.
However you’re not restricted to the purposes on our App Retailer. If you wish to dabble with the code (or rent somebody from our Associate ecosystem to), Shopify makes it attainable to customise each side of what you are promoting and purchasing expertise:
- Customise your theme or construct a theme from scratch
- Construct customized apps in your retailer utilizing developer instruments and Shopify’s APIs
- Use APIs to energy customized experiences, like promoting merchandise in a online game
The underside line is: you do not have to commerce ease-of-use for personalization and management. With Shopify, you will get your retailer and campaigns up-and-running rapidly, whereas additionally creating wealthy, distinctive experiences that you simply see from large manufacturers.
Get began with Shopify at the moment
Shopify isn’t only a piece of software program or a singular product—it’s an all-in-one commerce platform. Greater than that, it’s a wealthy ecosystem that creates worth for enterprise house owners by bringing collectively builders, enterprise consultants, and customers within the shared pursuit of creating commerce higher for everybody.
By doing so, Shopify additionally makes entrepreneurship extra accessible to anybody looking for independence. Whether or not you are a scrappy trailblazer discovering your footing or a heritage model reaching clients around the globe, Shopify is constructed for you.
And getting began has by no means been simpler! Begin your free trial, comply with this ecommerce web site launch guidelines, and begin promoting on-line at the moment. 👀
Able to create your on-line retailer? Begin your free trial of Shopify—no bank card required.
Often requested questions on Shopify
Is Shopify good for newcomers?
What does Shopify value?
Shopify has 5 completely different pricing plans for companies to select from. Shopify Starter is $5/month, Primary Shopify is $39/month, Shopify is $105/month, Superior Shopify is $399/month, and Shopify Plus begins at $2,000/month.
In what nations can I exploit Shopify?
What can I promote on Shopify?
The place can I promote with Shopify?
What do I want to begin promoting on Shopify?
To start promoting on-line with Shopify, you’ll want so as to add merchandise to your Shopify account, and arrange a cost processor. Then, you possibly can select the place you wish to promote your merchandise—whether or not it is by constructing a web-based retailer or promoting on social media. To get folks to purchase from you, you’ll have to market your retailer so customers can go to your web site and find out about your model and merchandise.
Illustrations by Núria Madrid
