Second-hand style platform Vinted has acquired Danish competitor Trendsales. By doing so, the platform needs to fortify its place within the Nordic area. The acquisition is in distinction with the termination of its luxurious platform Rebelle, which was introduced in January.
The recommerce market in Europe is rising, because it now has a share of 12.3 p.c in comparison with the general ecommerce market. In 2022, Lithuanian second-hand style c2c market Vinted acquired Rebelle. This was a competitor from Germany, which bought style from luxurious manufacturers.
In January, the corporate introduced that it was terminating its luxurious platform. Members are invited to affix Vinted as a substitute. By doing so, the Lithuanian firm was in a position to develop its personal luxurious supply.
Presence in Denmark
In September final yr, Vinted launched in Denmark. And now, it needs to solidify its presence there. Trendsales is Denmark’s largest second-hand market. By means of the takeover, Vinted can revenue from its regional data. It’s unclear which quantity was concerned with the acquisition.
‘The Danish urge for food for second-hand clothes continues to develop.’
“The Danish urge for food for second-hand clothes continues to develop, and Trendsales has performed a major position in that growth. With spectacular development and a compelling imaginative and prescient, Trendsales is an organization that has established a powerful second-hand group in Denmark that we’re excited to turn out to be a part of”, mentioned Adam Jay, CEO of Vinted Market.
‘Alternatives on a bigger scale’
“Vinted’s dedication to make second-hand the primary selection in Europe affords us thrilling alternatives on a a lot bigger scale. After a profitable journey with Trendsales over the previous years, I’m excited to affix forces with the Vinted workforce and collectively sort out the alternatives forward,” mentioned Mads Aaroe Mathiesen, CEO of Trendsales.
