Blacksburg, VA — Torc Robotics has been named a winner in PR Each day’s Social Media & Digital Awards within the Group of the Yr (In-Home) class.
PR Each day’s Social Media & Digital Awards celebrates the organizations, individuals and groups that know how you can earn viewers consideration on-line. They’re persevering with to advance the fields of social media and digital communications, resulting in success for his or her organizations or shoppers.
Finalists on this 12 months’s program had been honored at a particular trade occasion just lately on the Yale Membership in New York Metropolis, the place class winners had been additionally revealed. Study concerning the occasion and successful work right here.
Torc was chosen from a large pool of entries to obtain recognition as a winner in PR Each day’s Social Media & Digital Awards within the Group of the Yr (In-Home) class for its social media consciousness marketing campaign surrounding their groundbreaking autonomous trucking know-how growth.
Torc revamped its social media technique in 2023, aiming to construct trade management and unfold consciousness about autonomous trucking. By way of progressive and data-driven ways, together with video content material and a extra strategic, constant posting cadence, Torc achieved vital development, with 10M+ impressions and a 264% viewers improve. This marketing campaign was designed not solely to tell but in addition to foster a deeper understanding of autonomous trucking by delivering clear, genuine info and showcasing the know-how’s potential.
“Congratulations to Torc Robotics,” mentioned Brendan Gannon, Senior Advertising and marketing Supervisor for Awards Applications at PR Each day. “Your progressive and impactful work within the digital house really units you aside. PR Each day is proud to acknowledge their efforts.”
“Profitable this award displays our dedication to bridging the hole between advanced know-how and public notion. mentioned Jane Bailey, Vice President of Advertising and marketing & Communications at Torc Robotics. “By leveraging our social media platforms as instructional instruments, we intention to demystify autonomous trucking, construct credibility and have interaction with our rising group,”
Torc Robotics has been acknowledged for its accomplishment in a particular write-up on PR Each day’s internationally learn information web site.
About Torc Robotics
Torc Robotics, headquartered in Blacksburg, Virginia, is an impartial subsidiary of Daimler Truck AG, a worldwide chief and pioneer in trucking. Based in 2005 on the beginning of the self-driving car revolution, Torc has over 18 years of expertise in pioneering safety-critical, self-driving functions. Torc gives a whole self-driving car software program and integration answer and is at present specializing in commercializing autonomous vans for long-haul functions within the U.S. Torc operates take a look at services in Albuquerque, New Mexico, and engineering places of work in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. Torc’s goal is driving the way forward for freight with autonomous know-how. Because the world’s main autonomous trucking answer, we empower distinctive staff, ship a centered, hub-to-hub autonomous truck product, and supply our prospects with the most secure, most dependable, and cost-efficient answer to the market.
About Ragan Communications and PR Each day
Ragan Communications has been delivering trusted information, coaching and intelligence for greater than 50 years to inside and exterior communicators and enterprise executives through its conferences, webinars, coaching, awards, subscriptions and its membership divisions. Its each day information websites—PRDaily.com and Ragan.com—are learn by greater than 600,000 inside and exterior communicators month-to-month.
