In a considerably ironic transfer, a brand new TikTok Creativity Program asks creators on the short-form video app to make movies longer than one minute, to be eligible for larger earnings …
Background
When TikTok first launched, movies within the app have been simply 15 seconds lengthy. The ultra-short format allowed customers to get on the spot leisure hits with out having to take a position any time in a video they might not take pleasure in, and spurred videographers to get actually artistic to supply a compelling video in so little time.
In 2017, the utmost size of a TikTok video was elevated to 1 minute, with many creators choosing 30 seconds. In 2021, the utmost video size was elevated once more, this time to 3 minutes.
TikTok Creativity Program
In the present day sees the announcement of a TikTok Creativity Program, through which chosen creators are being particularly requested to make movies longer than one minute.
This system is an invitation-only beta for now, however the firm says it will likely be open to “all eligible US creators” throughout the subsequent few months.
As we proceed on our path to supply a variety of alternatives that reward the creativity and keenness of our creator neighborhood within the US, in the present day we’re introducing the Creativity Program Beta […]
To start out incomes, creators should create and publish high-quality, authentic content material longer than one minute […]
Designed to assist creators foster their creativity, generate larger income potential and unlock extra thrilling, real-world alternatives, the Creativity Program Beta is the newest addition to our vary of monetization instruments that assist creators of all ranges in being rewarded. We developed the Creativity Program primarily based on learnings and suggestions from our creators on our creator options, together with the TikTok Creator Fund. The Creativity Program Beta will initially be out there to creators by invite-only after which turn into out there to all eligible US creators within the coming months.
Ironic transfer
The irony, after all, is not only that TikTok began life as an uber-short video platform, however that it was the recognition of the app that resulted in YouTube, Fb, and others hopping onto the short-form video prepare. YouTube, for instance, created YouTube Shorts with the intention to compete with TikTok.
As know-how advances, creators and artists can now benefit from the unbelievable energy of smartphones to simply create and publish high-quality content material wherever they’re on the planet. And other people will be entertained and knowledgeable by bite-sized content material within the spare minutes of the day.
That’s why we’re excited to announce that we’re constructing YouTube Shorts, a brand new short-form video expertise proper on YouTube for creators and artists who wish to shoot quick, catchy movies utilizing nothing however their cellphones.
Now it’s TikTok coming after YouTube with considerably longer-form movies.
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