Thomann from Germany has turn into Europe’s largest on-line vendor of musical devices. Final yr, the income reached roughly 1.4 billion euros, with virtually two-thirds of it coming from exterior the home market.
This was acknowledged by managing director Hans Thomann junior in an intensive interview with Handelsblatt. Thomann is an exponent within the subject of cross-border ecommerce on our continent. The music retailer, which began on-line gross sales as early as 1996, gained the belief of shoppers each domestically and internationally to buy musical devices on-line.
On-line powerhouse
Thomann nonetheless has one massive bodily location, on the headquarters in Treppendorf within the German state of Bavaria. Nonetheless, most income is generated on-line, in Germany, in different European international locations, and in the USA. Even after the coronavirus pandemic, throughout which many individuals launched into renewed journeys with enjoying a musical instrument, gross sales have continued to extend, because the figures present.
Income continues to rise after Covid-19
Most Thomann staff are musicians themselves, one thing Hans Thomann junior highlights as successful issue: “What we have now created right here is the results of ardour and exhausting work.” The corporate does little to no outsourcing: “We need to do as a lot of the worth chain ourselves as doable in order that we have now high quality beneath management.”
The household prefers to take care of management, in line with the present director, who names his nephew Markus because the supposed successor. “I might have offered the corporate for some huge cash to traders, however we stay a household enterprise.”
Amazon at a distance
Thomann has succeeded in protecting Amazon, which dominates ecommerce in Germany and considerably influences offline retail within the nation, at a distance. A feat in line with Alex Graf, the director of ecommerce software program supplier Spryker. This may solely be achieved in 3 ways, says the professional in Handelsblatt: by promoting merchandise that aren’t obtainable on Amazon, by having extra data in regards to the merchandise which might be, and by providing providers that Amazon can’t present. “Thomann has managed to implement all three methods in its area of interest.”
‘Thomann is untouchable for Amazon’
Graf concludes: “The corporate deserves the utmost respect for this.”
