Video takes many varieties and can be utilized to serve quite a lot of totally different functions. There may be a variety of several types of movies you possibly can create, together with live-action movies, animated movies, tutorials, product demonstrations, how-to movies, and way more.
In sure industries, equivalent to actual property, a video is a useful device for showcasing a property. Brief movies that rapidly showcase the house and its options are extra interesting to potential consumers than a nonetheless photograph or textual content description. SaaS firms use video content material to reveal their merchandise successfully. A video walkthrough can present a complete, easy-to-understand have a look at the options, serving to potential clients determine in case your product is the best resolution for them. The examples are countless.
One common use of video is onboarding movies. Such movies are an effective way to assist new clients grow to be acclimated to your product. You possibly can present them the fundamentals of how your product works and what they should do to get began.
On this article, we’ll talk about the advantages of utilizing onboarding movies to your clients and supply some recommendations on how one can create one. We’ll additionally have a look at some profitable instances from firms which have used these movies successfully.
What Is Buyer Onboarding?
Buyer onboarding is the method of introducing new clients to your services or products. It’s a step-by-step course of that goes by 3 levels: welcoming, activation, and liaison.
Welcoming: When somebody indicators up to your product, make them really feel welcomed. Ship a personalised message or a video greeting: thank them for utilizing your product and clarify the way it may also help them.
Activation: That is an important step in buyer onboarding. If a buyer doesn’t perceive how your product works, they received’t use it and ultimately cancel their subscription. Present them with easy-to-understand tutorials and movies that specify your product options, how you can use them, and how you can obtain their desired outcomes.
Liaison: As soon as a buyer has grow to be comfy together with your product, it’s important to maintain them engaged and create a way of loyalty. Present useful content material, extra ideas and methods, new function bulletins, and extra. Recurrently examine in with them: ship follow-up messages to ensure they’re heading in the right direction.
Buyer onboarding is an important a part of any firm’s success. By correctly onboarding your clients, you possibly can be sure that they’re accustomed to your product and how you can use it. This will result in elevated buyer satisfaction and the next probability of them changing into repeat clients.
There are lots of methods you possibly can onboard your clients, however some of the highly effective options is creating onboarding movies. And right here is why.
Why Use Movies for Buyer Onboarding?
Movies present a extra partaking expertise than simply studying textual content or screenshots. Prospects can see how the product works in motion and the way it solves their issues. Movies are additionally extra interactive, which helps clients type a connection together with your product. Buyer onboarding movies additionally usually result in:
Elevated buyer satisfaction
Movies are an effective way to onboard clients as a result of they’re extra partaking than text-based onboarding. In line with Wyzowl, 97% of individuals assume video may be very efficient in educating new clients.
Price-effective onboarding resolution
In comparison with conventional onboarding strategies like in-person periods and cellphone calls, video onboarding is way more cost-effective. You don’t want to rent trainers or present bodily supplies, which will be costly. A coaching video shall be sufficient. Furthermore, clients can watch the movies at any time when they should. This implies they don’t have to attend for a customer support consultant to assist them.
Elevated adoption charges
Correctly onboarded clients usually tend to begin utilizing your product recurrently. Onboarding movies are a number of the finest choices to improve product adoption charges, as new customers will have the ability to rapidly get up-to-speed on the way it works.
Improved buyer retention
Nice buyer onboarding helps construct a powerful basis for a long-lasting relationship together with your firm. Movies add an interactive and fascinating factor to the method. Prospects will extra possible stick round in the event that they perceive your merchandise correctly.
When Ought to You Use Video Onboarding?
You need to use video onboarding in quite a lot of situations. Listed here are a number of of the commonest use instances:
Introductory movies
If you’re launching a brand new product, it’s essential to offer clients with its overview. Create a brief video to introduce clients to your product. Clarify what it does and what advantages it supplies.
An instance of Slack introducing new customers to their app
Product tutorials
As soon as clients have been launched to your product, it is best to present them with detailed tutorials. Create step-by-step directions that reveal the product’s options and introduce totally different conditions they could encounter whereas utilizing it.
A video information by Google Help on how you can create a YouTube channel
Buyer success tales
An efficient technique to enhance buyer engagement and loyalty is to present real-world examples of how different clients have used your product. This fashion, new clients will have the ability to higher perceive the potential of your product and whether or not it’s proper for them.
Product updates
As your product evolves, it is best to hold clients up-to-date with the brand new options, modifications, and bug fixes. Ship a video e-mail or submit it on social media to elucidate what’s new and why clients ought to concentrate.
FAQ movies
When clients encounter advanced issues, it may be tough to elucidate how you can repair them over the cellphone or e-mail. Create a video FAQ part in your web site or a playlist on YouTube to reply the commonest questions that clients have. This fashion new clients don’t have to attend for somebody to assist them out as they’ll go on to the video and discover ways to clear up the difficulty.
Buyer Onboarding Template
To make sure you cowl all of the bases, you should utilize a buyer onboarding template to information your course of. Right here’s an instance of what the template would possibly appear to be:
1. Introduction
Introduce your self and your staff: briefly clarify what your organization does and create a welcoming environment. Spotlight your product’s advantages, clarify why it stands out from the competitors, and provides clients an outline of what they’ll count on.
2. Establishing
Clarify how you can arrange the product. Present step-by-step video directions, screenshots, and diagrams to make the method as easy as potential.
3. Product utilization
Reveal how clients can use and get essentially the most out of your product. Introduce totally different options and present them in motion. Be certain clients perceive which options can be found and the way they’ll entry them.
4. Engagement and help
Encourage clients to contact you if they’ve any questions or need assistance. Improve your buyer help, present follow-up emails, and introduce clients to your energetic group boards or assist middle.
5. Suggestions
Invite clients to present suggestions, ask questions, and share their expertise with the product. Present your appreciation for his or her enter and thank them for his or her time.
8 Tips about Bettering Buyer Onboarding Movies
Creating onboarding movies doesn’t need to be a frightening activity. Listed here are a number of ideas that may enable you to create compelling and fascinating movies:
1. Preserve it easy
Your onboarding video must be concise, informative, and straightforward to perceive. Use easy language so clients can grasp the principle concept with out spending an excessive amount of time on it. In case you have a brief clarification, don’t lengthen it with advanced phrases.
2. Break it down
Break the video into smaller sections to make it simpler for patrons to observe. Use visible cues and voiceover to spotlight essential particulars and clarify advanced ideas. Use a easy video trimmer to chop out pointless fragments and divide your video into logical elements.
3. Be sensible
Present clients with actionable recommendation and step-by-step directions. Keep away from generic ideas or overly technical particulars that is likely to be tough to digest. Take a look at the instance of how Greenback Shave Membership reveals new blade options.
4. Present character
Don’t be afraid to indicate your firm’s character within the movies. Be certain your movies have a human contact — add humor or enjoyable parts to make clients chuckle and relate to your content material much more.
5. Create high quality
Be certain all parts of your video (pictures, audio, subtitles, and so forth.) are of top quality. Poorly made movies could be a main turn-off for potential clients, so be taught methods how you can enhance your video high quality.
6. Make it interactive
Whereas explaining the method, viewers have the chance to work together with you in the course of the video. Give clients mini-quizzes or ask them to present their suggestions. This can make the video extra partaking and encourage them to be actively concerned in product onboarding.
7. Use applicable instruments
Along with video, with buyer onboarding software program, you possibly can maximize the person expertise. Select what teams to focus on, customise onboarding messages, and monitor person conduct to additional optimize your onboarding course of. Embrace useful hyperlinks, create FAQs, and different related sources to offer extra readability.
8. Adapt for various platforms
Your onboarding video must be straightforward to search out and watch. Remember that many individuals watch movies on their cell units, so ensure that to optimize your video for them. Take note of the decision, body dimension, and picture high quality, as these can all play a job within the video’s success. For instance, for some platforms like Instagram 1:1 movies work finest, whereas YouTube’ really helpful facet ratio is 16:9.
3 Profitable Instances of Buyer Onboarding Movies
Many firms have efficiently used movies as a part of their buyer onboarding. Listed here are a number of examples:
1. Discord
Discord is a well-liked communications platform for players and different communities. On their YouTube channel, they present new instruments and updates, clarify how you can use particular options, and provide recommendation on how you can troubleshoot widespread points. On this video, you could find an introduction to the platform, narrated by knowledgeable voice-over artist with visuals to assist viewers perceive how you can use it:
2. Dropbox
Dropbox is a cloud storage service that gives customers with a safe place to share and retailer their recordsdata. They supply brief movies that specify how you can use their service, in addition to extra in-depth ones that supply ideas and methods for file administration. On this video, you could find a quick overview of how you can retailer recordsdata with this app:
3. Apple
Apple supplies onboarding movies for its merchandise, together with computer systems and cell units. They clarify all the pieces from organising a tool to utilizing useful options. Their movies are clear, concise, and straightforward to observe. On this video, you could find helpful ideas and methods how you can use your Apple Watch extra successfully:
Conclusion
Onboarding movies assist introduce clients to what you are promoting and supply them with clear directions and visuals, so it’s simpler for them to discover ways to use your product. In addition they create an emotional connection with clients, which results in higher engagement and retention. With the following pointers and examples, you possibly can create an efficient onboarding video to your product. Begin making your onboarding movies at present to welcome new clients and improve person expertise!
In regards to the Creator
Vlad is a partnership supervisor at Movavi. He has 2 years of expertise within the e-commerce and advertising and marketing industries, having written articles on these subjects for numerous publications. Vlad is enthusiastic about serving to companies develop and attain their full potential. When he’s not working, he enjoys spending time along with his household and associates.
