The Physique Store has revealed that it has achieved one hundred pc vegan product formulations throughout all ranges together with skincare, physique care, hair care, make-up and perfume, in what’s claims is a world first.
The retailer’s complete portfolio, spanning greater than 4,000 elements, has been validated by The Vegan Society, which means that greater than 1,000 Physique Store merchandise will carry the group’s Vegan Trademark.
The wonder retailer, which operates round 2,500 places worldwide, has achieved a goal set itself in 2021 when 60 p.c of its merchandise had been Vegan Society-approved.
Ian Bickley, chief govt officer at The Physique Store, mentioned the retailer had labored “tirelessly” to attain what he describes as a “large milestone.”
“We had been the primary magnificence firm to battle in opposition to animal testing in cosmetics,” he mentioned. “We had been the primary main international magnificence model to make use of cruelty-free musk in our fragrances. We’ve now achieved one other international first.”
The Vegan Society’s Vegan Trademark is widely known as the worldwide commonplace for vegan merchandise, serving to customers determine that greater than 65,000 licensed merchandise free from animal elements and animal testing.Â
Chantelle Adkins, director of enterprise growth at The Vegan Society, mentioned that assessing The Physique Store’s complete portfolio had been a “huge mission” which showcased the retailer’s dedication and dedication to vegan magnificence. “We hope that this important step units a worldwide commonplace for different magnificence manufacturers to comply with and conjures up additional change to scale back animal use and exploitation throughout the business,” she mentioned.
Though as of December all of The Physique Store’s present product formulation have been licensed vegan, it’s attainable that outdated, discontinued formulations which haven’t been licensed will nonetheless be current out there as they’re being bought by.
The announcement comes each at first of the annual Veganuary marketing campaign and because the vegan cosmetics business is predicted to achieve $24 billion worth by 2028 and with over 1-in-10 younger individuals saying that “vegan” is a crucial issue of their well being and wonder buy selections.
