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The Obtain: Neuralink’s greatest rivals, and the case for phasing out the time period “consumer”


On the planet of brain-computer interfaces, it may well appear as if one firm sucks up all of the oxygen within the room. Final month, Neuralink posted a video to X displaying the primary human topic to obtain its mind implant, which will likely be named Telepathy. The recipient, a 29-year-old man who’s paralyzed from the shoulders down, performed laptop chess, shifting the cursor round along with his thoughts.

Neuralink’s announcement of a first-in-human trial made an enormous splash not due to what the person was capable of accomplish—scientists demonstrated utilizing a mind implant to maneuver a cursor in 2006—however as a result of the expertise is so superior.

However Neuralink isn’t the one firm creating brain-computer interfaces to assist individuals who have misplaced the flexibility to maneuver or communicate. Learn on to try a few of the firms creating mind chips, their progress, and their totally different approaches to the expertise.

—Cassandra Willyard

This story is from The Checkup, our weekly well being and biotech e-newsletter. Enroll to obtain it in your inbox each Thursday.

It’s time to retire the time period “consumer”

Folks have been known as “customers” for a very long time; it’s a sensible shorthand enforced by executives, founders, operators, engineers, and buyers advert infinitum.

Usually, it’s the proper phrase to explain individuals who use software program: a consumer is greater than only a buyer or a client. Generally a consumer isn’t even an individual; company bots are recognized to run accounts on Instagram and different social media platforms, for instance.

However “customers” can also be unspecific sufficient to refer to only about everybody. It could actually accommodate nearly any huge concept or long-term imaginative and prescient. We use—and are utilized by—computer systems and platforms and firms. Although “consumer” appears to explain a relationship that’s deeply transactional, lots of the technological relationships during which an individual can be thought of a consumer are literally fairly private. That being the case, is “consumer” nonetheless related? Learn the complete story.

—Taylor Majewski

This story is from the following journal situation of MIT Know-how Evaluation, set to go stay on April 24. In the event you don’t already, join now to get a duplicate when it lands.



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