The most recent updates to energy your progress on Google Play

Posted by Paul Feng – Vice President of Product Administration, Google Play

Our annual Playtime occasion sequence kicks off tomorrow, with bulletins from our product groups and insights from native Google consultants. In case you’re not one of many attendees becoming a member of us in particular person this yr, right here’s a sneak preview of the product information we’ll be sharing that will help you develop profitable, long-term companies on Google Play.

Customized retailer listings allow you to optimize your conversion fee and acquisitions by creating completely different messaging for various consumer segments. A lot of you’ve got already been utilizing your 50 customized retailer listings to tailor your messaging by nation, pre-registration standing, Google Advertisements campaigns, or to inactive customers.

Now, we’re making it even simpler to create and handle your listings with the power to:

• Save your listings as a draft to proceed modifying later
• Schedule your listings to publish while you need and for the period you select
• Check your listings with a portion of your viewers earlier than rolling them out

Final yr, we launched a brand new Play Console web page devoted to deep hyperlinks that will help you uncover extra alternatives for progress and engagement. This web page flags damaged deep hyperlinks and gives detailed steering on the way to repair them, in addition to helps you rationalize your web-to-app mapping by reviewing your high web site URLs and their deep hyperlink standing.

This yr, we improved the web page with new metrics and insights that will help you benefit from your deep hyperlink technique. Now you can:

• Be certain that the touchdown pages out of your ad campaigns are deep-linked
• See the share of your top-performing URLs which were deep-linked, so you possibly can see the place you’ve got a possibility to direct extra customers to your app
• Discover out what share of customers together with your app put in would have the URL open contained in the app

For recreation builders, we’ve expanded our Google Play Video games on PC beta that will help you develop your consumer base. Since we launched this system final yr, we’ve seen an incredible quantity of progress. Google Play Video games on PC presently reaches customers in additional than 120 international locations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Free Fireplace MAX, and Indignant Birds 2^*. Be taught extra about how Google Play Video games on PC has improved the standard of the gaming expertise to speed up your progress.

Extra methods to succeed in your monetization objectives

That will help you extra successfully generate income out of your audiences, we’re rolling out new options on our commerce platform that will help you optimize your costs, attain extra patrons, and higher handle consumer purchases.

At this yr’s I/O, we launched value experiments for in-app merchandise, permitting you to check value factors and optimize for native buying energy at scale. Subsequent month, you’ll be capable of:

• Save your experiments as drafts to edit later
• Take away a poorly performing variant throughout the experiment
• See warning notifications for potential value configuration points
• Apply the ”profitable” value to any and all merchandise inside the experiment

We’ve additionally began robotically updating our min/max value ranges to mirror foreign money fluctuations towards the US greenback, and also you’ll see a brand new Play Console Inbox notification anytime we suggest a value adjustment of your in-app merchandise.

Moreover, we have made a number of updates that will help you higher attain a world viewers. Now you possibly can extra effectively show obtainable merchandise and presents to customers primarily based on regional availability with the brand new getBillingConfigAsync API, which gives the consumer’s relevant nation for Google Play. Our in depth cost methodology library now contains standard cost strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops all through Japan, money top-ups at over 18,000 7-Eleven shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card all through choose East Asian and Southeast Asian markets.

Coming quickly, real-time developer notifications will increase to incorporate notifications for one-time purchases and voided purchases corresponding to cancellations, revocations, and chargebacks. These offers you extra visibility and show you how to higher handle purchases, together with making faster entitlement changes and taking motion towards potential fraud and abuse.

We’re additionally persevering with our dedication to consumer selection billing, providing you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in consumer selection billing can provide an extra billing system alongside Google Play’s in over 35 markets. And now, we’re making the different billing APIs obtainable to taking part builders with customers throughout these markets. With the APIs built-in, builders can stay up for a extra streamlined expertise:

• Person selection screens rendered by Google Play: you’ll now not have to construct and keep the data and/or selection screens as required by UX pointers
• Various billing settings in Play Console: handle different billing settings for eligible apps, together with market enrollment, cost methodology brand, and extra
• Simplified transaction reporting: eradicating handbook touchpoints
• Google Play Prime Charts: transactions reported by way of API are mirrored on Prime Charts
• Improved reporting: transactions reported by way of API allow extra detailed developer reporting – together with trade charges, related app package deal ID, service payment charges, and extra

Illustrative instance of the consumer expertise for consumer selection billing

To attach individuals with experiences they’ll love, we constantly spend money on new instruments, options, and packages that will help you construct high-quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core worth, consumer expertise, technical high quality, and privateness and safety.

For instance, we’re rising the app bundle measurement restrict from 150MB to 200MB that will help you ship extra performance to enhance your core worth and consumer expertise. As a result of Play will proceed to ship solely the related content material, customers will solely expertise your enhanced performance and never elevated app measurement.

That will help you enhance your technical high quality, we’re excited to announce some new options in Android vitals that will help you monitor your title towards per-device unhealthy conduct thresholds and successfully handle and debug points. Now you can:

• Monitor and detect points with launch rollouts utilizing hourly vitals knowledge
• Analyze longer-term tendencies in technical efficiency with 3 years of Android vitals knowledge
• Prioritize gadgets by enterprise impression with per-device enterprise metrics like retailer itemizing impressions, common ranking, and each day energetic gadget metrics
• Get notified by way of electronic mail and Play Console Inbox when your per-device unhealthy conduct threshold exceeds 8%
• Analyze Android vitals crash occasion knowledge and potential fixes alongside your code straight inside Android Studio by way of App High quality Insights
• Grant Play Console teammates restricted entry to app high quality knowledge solely

And at last, to assist make sure you’re delivering one of the best expertise to your customers whilst you’re on the go, take a look at the lately refreshed Play Console app, the place you possibly can:

Over the previous couple of years, we’ve continued to spend money on the Play Integrity API to make sure that customers expertise your apps and video games the way in which you propose.

As we speak, we’re asserting a number of main updates, together with:

• Low-latency Play Integrity API normal requests are leaving beta and turning into obtainable to all builders, providing you with integrity verdicts which are 10X quicker
• A new opt-in Play Defend sign checks whether or not Play Defend is on or off and whether or not any identified malware is detected
• A new Play Integrity API report and improved controls in Play Console helps you see points and adapt your anti-abuse technique with an evaluation and breakdown of API responses throughout your set up base
• SDK suppliers now have the choice to arrange and handle their Play Integrity API integration utilizing the Google Play SDK Console, giving them management over their quota and letting them customise API responses

We hope you make the most of all these new options to proceed rising your companies on Google Play. Please proceed sharing your suggestions so we are able to construct the instruments you must energy your progress. Thanks for being a part of the Google Play group.

*Google Play Video games on PC is obtainable to obtain in 122 international locations as of Nov 15, 2023.