Watches are for extra than simply retaining time — they’re an expression of our personalities. With a brand new assortment of cheerful characters for the Galaxy Watch6 collection, Samsung Electronics and Dutch artist Eva Cremers are making it straightforward for Galaxy customers to flaunt their model, proper from their wrists.
Eva Cremers is a 3D illustrator and animation director from the Netherlands. Her playful, graphic computer-generated imagery (CGI) model completely enhances the Galaxy Watch6 collection’ larger, brighter show and upgraded interactive interface.
Samsung Newsroom sat down with Eva to debate her design journey with Samsung and the way her Galaxy Watch6 characters can grow to be trusty sidekicks across the clock.
Unpacking the Collaboration
Q1. Might you share your expertise working with Samsung on the Galaxy Watch6 undertaking? What was your inventive course of?
Definitely! This partnership with Samsung for the Galaxy Watch6 collection was an exquisite expertise. I used to be requested to design a spread of enjoyable and quirky characters that customers may select from. These characters had been designed with varied actions in thoughts, corresponding to listening to music or partaking in sports activities, and I used to be in a position to experiment with creating persona traits for every character in my very own model.
It started as most tasks do — with a lot of sketches exploring totally different characters and brainstorming the right way to illustrate totally different actions to make them interactive with the consumer. From there, I carefully collaborated with the Samsung workforce to fine-tune each element, from shade palettes and textures to lighting results and character animations to optimize the expertise to the Galaxy Watch6.
Q2. Are you able to inform us about your and Samsung’s roles on this collaboration? How did this collaboration stand out out of your earlier experiences?
On this partnership, Samsung and I had distinct roles. My job was to design a bunch of distinctive characters for the Galaxy Watch6 collection whereas Samsung introduced experience within the watch’s technical capabilities to information me on what was doable. The workforce gave me a lot of room to be inventive, and that it was a lot enjoyable to see my characters in a brand new setting!
This collaboration was totally different within the sense that I used to be creating characters that individuals may take with them wherever they went. I actually had to consider the right way to design characters that felt common and appealed to a broad viewers.
Designing for the Galaxy Watch6 Collection
Q3. You’ve created 5 characters for the Galaxy Watch6’s watch faces: Ball, Frog, Flower, Coronary heart and Summary. What makes every of those characters distinctive?
The Ball character is ideal for sports activities lovers. It’s filled with vitality and bounce, making it a super companion to your runs. Then, there’s Frog — a cool character, however keep watch over your battery stage as he will get drained when it runs low! For nature lovers, the Flower character is at all times in sync with the climate outdoors, supplying you with a heads-up on what’s occurring outside. The Coronary heart character is a music aficionado, so simply placed on some tunes and watch it groove! Lastly, Summary is a particular character that stands out from the others — it’s daring, graphic and colourful. Summary even reacts to incoming messages, giving customers a dynamic and visible option to keep linked.
This autumn. What impressed you to create these characters?
I’ve at all times been impressed by previous cartoons and traditional characters. I really like characters which can be lively!
For these explicit characters, I discovered inspiration in imagining all of the methods individuals use their watches all through the day. The Galaxy Watch6 collection’ versatile capabilities actually sparked concepts about what the characters may do and the way they would seem. For instance, there’s an lively basketball serving to you train and a drained frog serving as a low-battery alert.
Q5. Inform us extra concerning the design course of. What posed the best problem? How did you’re feeling after viewing the completed product?
The design course of offered its personal challenges, contemplating I needed to work on a small scale and be sure that the character actions seamlessly match throughout the watch display. Regardless of these hurdles, I used to be thrilled after I accomplished the undertaking. I really like seeing my characters out on this planet and figuring out that individuals will carry them in every single place!
It’s really easy to hang around with these characters on the brand new Galaxy Watch6 collection. The watch face incorporates a larger decision and bigger show, that means customers can see the characters come to life onscreen in a extra vibrant and vivid manner.
Q6. How do your designs mirror Samsung’s imaginative and prescient of personalization?
These designs completely mirror Samsung’s dedication to personalization. They permit customers to select from a wide range of characters that cater to various pursuits — whether or not it’s music, sports activities or nature. These characters permit customers to discover a character that displays their persona, together with many different watch faces choices accessible for the Galaxy Watch6 collection. By means of these watch faces, I imagine much more customers will be capable to tailor their wearable experiences. Customers may also meet these characters of their Galaxy Z Flip5. Customers may even match their watch face designs with the Galaxy Z Flip5’s Flex Window to create a extra cohesive, personalised look.
What’s Subsequent?
Q7. What does this collaboration with Samsung imply to you? What are your subsequent steps?
I’ve a tender spot for tasks that individuals can put on or work together with. Seeing so many people sporting my design on their wrists is large! I at all times need my characters to assist individuals specific themselves, and this collaboration completed that. As customers incorporate the Galaxy Watch6 collection into their each day routines, it’s fulfilling to suppose that my designs would possibly add an additional layer of happiness to their existence whether or not they’re constructing more healthy habits or enhancing their sleep cycles.
Trying forward, my aim stays the identical — to create work that brings smiles and spreads pleasure in every kind of the way. For my subsequent tasks, I want to proceed designing playful worlds the place individuals have enjoyable. I completely liked this collaboration, and I hope to be working extra with Samsung sooner or later!
Eva Cremers’ pleasant character designs for the Galaxy Watch6 collection seamlessly mix creativity with expertise, enriching the wearable expertise for tens of millions of Galaxy customers. To be taught extra concerning the Galaxy Watch6 collection’ purposeful design upgrades and different enhancements, keep tuned to Samsung Newsroom.
