Although it looks as if Taylor Swift is in all places — she was named the 2023 Time Journal Individual of the 12 months, in spite of everything — one place we did not anticipate to see her title was touting a brand new assortment of cookware.
Pretend ads utilizing AI know-how started surfacing on social media platforms final week, with the singer’s likeness telling followers she was working with the famed cookware model, Le Creuset, to provide away Dutch ovens.
“Hey y’all, it is Taylor Swift right here. Attributable to a packaging error, we will not promote 3,000 Le Creuset cookware units. So I am giving them away to my loyal followers without spending a dime,” the pretend Swift says in one of many Fb ads, which then prompts viewers to start a questionnaire and pay for delivery.
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After changing into conscious of the rip-off, Meta eliminated the commercial and Le Creuset confirmed that the adverts had been pretend.
“Le Creuset is just not concerned with Taylor Swift for any shopper giveaway,” Le Creuset instructed NBC. “All accepted Le Creuset giveaways or promotions come from the official Le Creuset social accounts. Customers ought to at all times test Le Creuset’s official social accounts and web site earlier than clicking on any suspicious adverts.”
A screenshot of the pretend commercial earlier than it was eliminated (Fb)
Le Creuset Dutch ovens vary in value relying on dimension and coloration, however the dearer fashions can go for upwards of $700.
Swift is just not the primary movie star in current months to have their likeness used for a false commercial.
In October, actor Tom Hanks took to Instagram to warn followers and followers a couple of pretend dental plan commercial that was utilizing his picture and likeness as a part of the promotion.
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“BEWARE!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it,” he wrote on the time.
Additionally in October, mega-influencer Mr. Beast slammed AI deepfakes after his likeness was used for a sham contest encouraging followers to donate to win an iPhone.
