We’re simply beginning to scratch the floor of what generative AI can do, and but it’s already starting to remodel the advertising and marketing trade. An April 2023 survey of world CMOs revealed that about 70 % of their organizations use generative AI, with almost half utilizing it to create higher-quality content material sooner than earlier than.¹ The following soar for enterprises is easy methods to use the know-how to provide content material at scale whereas mastering your model and your voice.
The brand new Typeface app for Microsoft Groups, accessible right this moment, will assist enterprises make that leap ahead. It makes use of the highly effective mixture of Azure Machine Studying, Azure OpenAI Service, and Typeface’s brand-personalized AI to create content material considerably sooner than people can, permitting firms to scale advertising and marketing efforts and produce a variety of property comparable to inventive briefs, e mail campaigns, multimedia on-line advertisements, and extra. And all of it occurs in Groups, the place chats present the enterprise context and collaborative capabilities customers want with out switching apps.
On this publish, I’ll discover how Typeface harnesses generative AI to supercharge branding and advertising and marketing initiatives, how Typeface was capable of shortly develop an app for Groups to carry AI-based content material creation into the movement of labor, and the way the way forward for generative AI might remake advertising and marketing and different enterprise capabilities.
How Typeface personalizes branded content material in a flash
Understanding an organization’s model and voice is significant for generative AI to provide efficient inventive property. To assist Typeface study, a buyer provides content material examples, fashion pointers, product particulars, and imagery to coach Typeface’s proprietary Affinity AI to construct a singular mannequin for every model. Customers can then shortly generate customized multimedia content material with pre-built Typeface workflows and templates, together with advert photographs, product listings, search engine optimization meta tags, and extra.
Think about you’re a advertising and marketing supervisor beginning a social media marketing campaign to advertise a brand new line of apple drinks from a shopper items model. In Typeface, you’ll be able to shortly generate a caption and a picture directly, personalized for a selected target market. In lower than a minute, Typeface produces customized outcomes that may be introduced into a wide range of social media platforms.²
With a couple of clicks, the can of juice might be swapped with different photographs to point out up to date packaging or a completely new drink line, and extra copy choices might be produced in seconds.
How Typeface integrates generative AI into Microsoft Groups
The enhance to inventive output that Typeface can present is evident, so it solely is sensible to have that drive multiplier accessible in Microsoft Groups. Actually, Typeface has a layer referred to as Typeface Circulate, which is all about providing the app on the platform the place customers work.
“Workers work collaboratively, and we would like content material creation instruments to come back to us wherever we already are,” says Vishal Sood, Head of Product at Typeface. “Microsoft Groups is an immensely widespread platform the place customers are already brainstorming and sharing content material with their groups, so it is an ideal match to carry the facility of Typeface to Groups and supply inventive worth proper within the movement of labor.”
“The event course of was simple, and we have been capable of rise up the primary model of the Typeface for Groups app in just some days,” Sood says. “Then we labored intently with Microsoft to refine the person expertise. It’s an especially helpful partnership for us.”
How enterprises can get probably the most from Typeface for Groups
Not solely will clients have the ability to use the capabilities of the Typeface platform in Groups, they will even have performance unique to the Groups app.
- Workers can brainstorm individually utilizing the private app expertise inside Groups. As soon as they’ve ideated, they will generate property utilizing Typeface AI and share their work on Groups for broader critiques with out switching contexts.
- Typeface makes use of message extensions in order that customers can leverage the large quantity of content material they’ve collaborated on in Groups. For instance, they will merely right-click on a video of an govt’s speech and inform Typeface to draft a weblog publish from that file.
As illustrated by the factors above, the 2 primary enterprise use instances of Typeface for Groups are ideation and collaboration. Within the ideation part, staff can use generative AI to go from a clean web page to a whole draft nearly immediately, with extra polish than could be attainable manually. Then the draft might be shared simply on Groups for suggestions loops and collaborative refinement in the identical area the place customers, content material, and enterprise context all come collectively.
For these essential suggestions loops, Typeface presents a wealthy, AI-based modifying expertise. Utilizing the Generative Refine function, customers can spotlight sections of textual content and select from a variety of modifying choices, comparable to enhance writing, summarize, and alter tone or language. Related choices can be found for photographs as effectively, together with altering particular parts of an image or extending it with AI, including or deleting property from a picture, including filters, and overlaying textual content.
A screenshot of the Typeface app in Groups, displaying an Instagram publish that has been shared in chat.
All content material produced on the platform comes with three layers of brand name management. Typeface is constructed with Azure OpenAI Service, which helps Typeface make sure that every firm’s info is used just for their very own mannequin and to not practice others. Azure OpenAI Service additionally gives content material filtering providers in alignment with Microsoft’s Accountable AI Requirements, in order that prompts and outputs are applicable. And the proprietary Typeface Secure layer permits enterprises to point different key phrases or content material that’s off limits.
How Typeface and generative AI will evolve
Within the close to future, Typeface goals to increase its app throughout Microsoft 365 to Phrase, PowerPoint, and Excel. There are additionally plans to leverage the wealth of information in Microsoft Graph, the entry level for Microsoft 365, in order that the app can make the most of contextual enterprise info for producing output, although the privateness of that information might be maintained in order that it’s not used to coach, retrain, or enhance basis fashions. Utilizing that wealthy enterprise information, inventive content material and inner property for HR, finance, and different teams might be constructed with the intelligence of the entire enterprise and shared within the movement of labor in Groups.
Typeface additionally provides the lacking piece for any a part of the enterprise to create content material at velocity: personalization. The app may help set up a middle of excellence for content material creation fueled by generative AI that’s skilled in your model and might collect enterprise-wide context.
“Our imaginative and prescient is to create this unified, clever content material hub that learns out of your current property after which personalizes content material throughout advertising and marketing, HR, gross sales, and different use instances at scale,” says Typeface Founder and CEO Abhay Parasnis. “Typeface can present extra worth by delivering this customized content material cloth on Groups, a platform with tons of of tens of millions of customers throughout enterprise teams in a few of the world’s largest firms. Typeface for Groups will maximize the attain and affect that generative AI can have on branded content material creation for all of your customers.”
Be taught extra about harnessing AI with collaborative apps in Microsoft Groups
Give clients an expertise they’ll love by constructing collaborative apps with Microsoft Groups.
Take a look at these sources for extra info on Groups apps and Microsoft help:
Uncover Typeface for Groups and study extra about easy methods to personalize content material creation with generative AI. This integration is accessible at no further cost to all Typeface clients who even have a Microsoft Groups account. Not a Typeface buyer however curious about attempting it? Join a 30-day free trial by including the app and clicking “join.”
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1. How CMOs Are Succeeding with Generative AI, Boston Consulting Group. June 15, 2023.
2. This social media copy and picture have been created by the Typeface firm utilizing its proprietary AI solely for advertising and marketing functions. The Cecilié model is solely fictitious and isn’t meant to symbolize an actual product or firm.
