SAP Emarsys integrates enterprise loyalty for supercharged personalisation

Buyer loyalty is paramount, however manufacturers are struggling to maintain up with customers’ evolving expectations and sophisticated tech stacks.

SAP Emarsys, a buyer engagement platform, and Annex Cloud, a SaaS loyalty administration platform, are saying a local integration to incentivise buyer interactions and ship extremely personalised, loyalty-driven omnichannel experiences that develop buyer lifetime worth. 

The SAP Emarsys Buyer Engagement Platform executes clever omnichannel campaigns to buyer segments at scale to show advertising methods into income. The Annex Cloud Loyalty Expertise Platform specialises in omnichannel incentivisation for transactional, social, and behavioral loyalty actions in change for personalised rewards, including strong technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Buyer Engagement Platform.  

The SAP Emarsys and Annex Cloud built-in resolution manages promotions, tracks clients, scores behaviors, and delivers personalised experiences to gather richer, extra related zero- and first-party knowledge. Collectively, they provide a seamless resolution that empowers entrepreneurs at manufacturers like Molton Brown to: 

• Construct loyalty programmes to suit distinctive enterprise wants: From international to regional variations, spanning a number of languages, currencies, manufacturers and even together with companions. 
• Observe and incentivise buyer actions: On-line, in-store and throughout all channels. 
• Automate personalised communications: Delivering loyalty messages and provides that improve common order values, buy frequency and buyer lifetime worth. 
• Enhance buyer knowledge intelligence: Combine loyalty knowledge and AI-driven insights throughout enterprise programs for knowledgeable decision-making. 
• Measure programme effectiveness: Constantly optimise advertising methods for max impression. 

This integration goes past easy points-based packages, in accordance with SAP Emarsys. With versatile, holistic configurations and granular management, manufacturers can construction advanced incomes guidelines, create individualised buyer journeys, and reduce the time it takes to launch and handle profitable loyalty packages, giving time again to entrepreneurs to give attention to income. This built-in resolution options versatile configurations, enabling SAP Emarsys clients with Annex Cloud to: 

• Implement rapidly and simply: SaaS-based loyalty program administration platform accelerates program launch and reduces time to worth. 
• Construction advanced incomes guidelines: Transcend factors and reward clients for numerous behaviors and interactions. 
• Seamlessly handle loyalty throughout channels: Ship constant experiences on-line, in-store and throughout all touchpoints. 
• Constructed-in loyalty techniques and templates: Configure and set off automation to pre-defined segments based mostly on demographics, behaviors, or preferences. 

Erin Raese, SVP GTM at Annex Cloud, stated: “At Annex Cloud, we’re obsessed with fostering deeper relationships between manufacturers and clients.

“Simplifying the complexity of enterprise loyalty for the marketer mixed with delivering the correct message on the proper time enhances each platforms and empowers manufacturers to construct really precious packages.” 

Sara Richter, CMO at SAP Emarsys, stated: “The partnership between SAP Emarsys and Annex Cloud enhances our skill to empower enterprise manufacturers to foster true buyer loyalty with AI-fueled personalisation. Going past easy points-based packages, this joint resolution allows entrepreneurs to give attention to delivering extremely personalised omnichannel experiences that create worth for patrons and income for manufacturers.”

By combining the shopper engagement prowess of SAP Emarsys with the enterprise loyalty experience of Annex Cloud, manufacturers of any dimension and complexity acquire entry to a strong, scalable resolution able to deal with the ever-changing buyer panorama. With this partnership, manufacturers unlock a world of potentialities, empowering them to construct deeper buyer relationships, drive engagement and obtain sustainable development.  

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Tags: customers, clients, loyalty, SAP Emarsys