Animal shelters across the world are filled with deserted pets ready for his or her without end dwelling. This heartbreaking state of affairs does have a brilliant facet, nevertheless, as pet adoption has lately been on the rise. To elevate adoption consciousness, Samsung Electronics partnered with experts at animal shelters to absolutely perceive the scenario.
“Immediately, sadly, the variety of deserted animals is on the rise, and our devoted association is tirelessly striving to safe the right dwelling for every considered one of our furry residents,” defined Gloria Malin, founder of S-PAS, an animal rescue affiliation in Croatia.
With canine look affecting the chance of whether or not or not a canine is adopted, Samsung developed the “See Past Shade” marketing campaign to highlight the pets which might be in want of without end properties — particularly since research present {that a} rising variety of pet dad and mom world wide are harnessing their smartphones to seize photos of their furry pals.
Placing a Face to Shelter Animals To Elevate Adoption Consciousness
Combining the lovable qualities of man’s greatest pal with Samsung’s main photo-capturing applied sciences, the “See Past Shade” initiative is at the moment operating in Croatia, Slovenia and Serbia in partnership with native animal shelters from April to July 2023.
With its highly effective 200MP digital camera lens, the Galaxy S23 Extremely is supporting the initiative and its objective of spreading adoption consciousness by capturing high-resolution pictures of canine fashions, all the way down to even the smallest element in their expressions and appearances. The intricate portraits serve to really deliver these shelter animals to life, showcasing their particular person characteristics and proving that animals are rather more than their coloring.
At the Ljubljana shelter in Slovenia, employees are absolutely conscious of the charm of a canine’s look, stating that “lovely images of canine seize folks’s consideration and improve the probabilities of the canine discovering a possible adopter.” Subsequently, staff work arduous to seize interesting images for the shelter’s web site and social media platforms the place they promote pets looking for without end properties.
Pictures can seize an animal’s greatest angles, even when the colour of its fur can’t be modified. The Galaxy S23 Extremely’s highly effective 200MP digital camera and Nightography characteristic make taking beautiful images of furry pals a breeze, serving to to win over the hearts of viewers and any potential adopters.
“As we try for technological development, we additionally stay steadfast in our dedication to socially accountable enterprise practices,” mentioned Pavle Zobundžija, Head of the Cell Expertise Division, Samsung Electronics Adriatic. “The ‘See Past Shade’ marketing campaign embodies this ethos as we endeavor to rejoice and seize these magnificent creatures in vivid element utilizing Samsung’s cutting-edge digital camera applied sciences. With this initiative, we’re aiming to lend a serving to hand to native animal associations and their efforts to safe protected, loving properties for as many deserted animals as doable.”
The Range of Shade and Feelings
A key a part of the “See Past Shade” marketing campaign is the assumption that each animal deserves a house, no matter its breed, coloring or measurement. Accordingly, the Galaxy S23 Extremely is the right digital camera to seize the distinctive personalities of those furry pals — from the mischievous glint of their eyes to the curious tilt of their heads. Galaxy S23 Extremely’s top-notch digital camera can compellingly convey how every animal has its personal spirit and wonder. The canine fashions beneath the tagline are the true stars of the “See Past Shade” marketing campaign. The complete assortment of high-resolution images taken by the Galaxy S23 Extremely, in addition to extra info on these adoptable animals, may be discovered on the Samsung web sites of the collaborating international locations.1
Along with selling shelters inside every collaborating area, the net platforms additionally characteristic a variety of sources for present canine homeowners, together with find out how to excellent their pet images abilities. Guests can take pleasure in useful video tutorials on find out how to movie their pets in 8K decision, find out how to seize hilarious Tremendous Sluggish-Mo movies and even find out how to create particular movies with stickers utilizing the Sensible Choose characteristic on their Galaxy smartphone.
Pet homeowners try to create memorable images each day. The truth is, Samsung Europe’s Pet Residing survey2 performed in partnership with Opinium discovered that just about half (47%) of pet homeowners have a minimum of one social media account devoted to their pet, with Instagram being the preferred platform of alternative (27%) adopted carefully by Fb (24%). Amongst them, 45% of respondents put up a minimum of as soon as every week, displaying the large recognition and dedication of homeowners who put up pet-related content material.
Celebrating Canine Companions in Epic Model
▲ Adopters with the shelter canine
Raising adoption consciousness, promoting accountable possession and serving to animal shelters discover without end properties for deserted pets are central to the “See Past Shade” marketing campaign.
Up up to now, 61 shelter canine have been adopted — a robust begin within the effort to search out properties for furry pals in want.
As a way to deliver the initiative to life, Samsung created particular cellular pavilions known as Studio23, visiting cities in Croatia, Slovenia and Serbia in an effort to interact with native communities. Adorned with charming pictures from the marketing campaign, the Samsung Studio23 cellular pavilions additionally operate as social hubs for guests and their canine companions, providing varied actions together with canine images zones, devoted play areas and an area to expertise the Galaxy S23 sequence’ highly effective digital camera first-hand. Over 7,000 folks have visited these cellular pavilions to date with extra attendees anticipated within the coming weeks.
▲ Guests and furry pals alike benefit from the vary of actions and devoted photograph zones accessible on the Samsung Studio23 cellular pavilions.
Furthermore, social media influencers are selling the “See Past Shade” initiative by sharing their private pet recollections and bringing consideration to shelter canine who’re up for adoption.
“Chia got here into my life unexpectedly,” recalled Noemi Žonta, a Slovenian influencer collaborating within the marketing campaign, and defined how she discovered her furry life companion. “I discovered her once I was visiting the island of Sardinia. Regardless of her previous traumas, she has grown into an exquisite pet. I can’t think about a greater companion. She goes with me in all places — once I’m touring, working, enjoyable, and even doing my hobbies.”
Because the starting, Samsung’s “See Past Shade” has been positively obtained by a large viewers together with media, influencers, surrounding communities and native animal shelters. “The marketing campaign helped us attain a bigger variety of followers who might not have heard of us earlier than,” mentioned Milena Brkljačić, from SPANS, an animal shelter in Serbia. “Because of the ‘See Past Shade’ marketing campaign, extra folks have the chance, each throughout and after the marketing campaign, to develop into new adopters or help our group and adoption efforts in quite a lot of methods.”
All of the partaking actions from the “See Past Shade” marketing campaign finally goal to lift consciousness about deserted animals, assist pets discover their without end properties and empower native communities. By way of the beautiful photos taken with the Galaxy S23 Extremely, Samsung encourages folks to see the sweetness in canine of all breeds, colours and sizes with the hope adoptable canine are in a position to attain potential homeowners.
Keep tuned to Samsung Newsroom for extra details about Samsung’s social initiatives and applications world wide.
1 Croatia, Slovenia and Serbia.
2 Pet Residing: How Pet Possession is Shaping Expertise Use within the Dwelling
