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Reddit Is a Advertising Goldmine


Reddit is a rising supply of leads and insights for seemingly any enterprise. Reddit posts rank organically for a lot of Google queries and seem regularly within the “Discussions and boards” search consequence part.

The posts — all user-generated — reveal model consciousness, sentiment, and rather more.

Listed below are 4 AI instruments to go looking, analyze, and summarize content material on Reddit.

1. GummySearch

GummySearch analyzes Reddit to:

  • Find and join with prospects,
  • Search with superior filters,
  • Observe key phrases associated to a enterprise,
  • Summarize and extract insights from posts.

To start out, search Reddit utilizing a number of key phrases and choose Subreddits to interact with. GummySearch will then create a dashboard and assign classes to the lively discussions, enabling additional discovery.

Filtering by key phrase additionally gives a fast abstract of each thread and a hyperlink.

Screenshot of a GummySearch dashboard.

GummySearch creates dashboards primarily based on the question and assigns classes to the lively discussions. Click on picture to enlarge.

GummySearch helps monitor Subreddits and interact with discussions related to your organization or product. It’s useful for studying prospects’ ache factors, brainstorming content material concepts, and producing gross sales leads.

The free plan is restricted to 50 searches. Paid plans begin at $29 a month and embrace key phrase alerts, content material insights, Subreddit evaluation, and extra.

2. Advertising Blocks

Advertising Blocks is an AI-powered content-generation suite that integrates with Reddit. Enter a key phrase, and the software will pull associated dialogue titles from Reddit and add them to an on-platform content material transient. It then generates an AI response to these titles.

Screenshot of output from Marketing Blocks

Advertising Blocks pulls associated Reddit discussions primarily based on the inputted key phrase. Click on picture to enlarge.

Advertising Blocks is useful for addressing prospects’ considerations and options, unavailable by way of conventional key phrase analysis.

Paid plans begin at $47 per 30 days with a free five-day trial (bank card required).

3. GigaBrain

GigaBrain searches Reddit by key phrase and summarizes the findings utilizing generative AI. Clicking on any listed Subreddit permits further filtering. Additional down is the record of threads and feedback primarily based on the question, to research and condense.

Screenshot of GigaBrain output for "What is Godaddy."

GigaBrain searches Reddit by key phrase (“What’s Godaddy”) and summarizes the findings utilizing generative AI. Click on picture to enlarge.

GigaBrain reveals discussions on Reddit for a model, merchandise, and opponents. It’s additionally useful for locating the phrases and phrases of shoppers to incorporate in your individual content material.

GigaBrain is a cloud-based platform with a companion Chrome extension. Each are free.

4. Profiler

Profiler is a free AI-powered Chrome extension to research the exercise of any Reddit consumer, streamlining outreach and viewers analysis.

I ran the software on a consumer profile. Listed below are the outcomes:

  • Pursuits: The consumer is fascinated with podcasts (particularly “LightsCameraPodcast”), film and tv discussions, sports activities commentary (e.g., “PardonMyTake,” “barstoolsports”), and appears to have a specific deal with “KingOfTheHill,” “LOTR_on_Prime,” and native Connecticut matters.
  • Career: Indicated being a former trainer in 2018; present career unknown.
  • Sentiment evaluation: Total blended sentiment, with many adverse feedback (“hate,” “silly,” “fear,” “unhealthy”) balanced with some constructive expressions (“thanks,” “nice,” “love,” “superior”). This consumer expresses sturdy opinions with a humorousness.
  • Political leanings: No express political stance noticed, however doesn’t shy from harsh criticism, which can indicate skepticism towards numerous topics.
  • Psychological traits: Essential, candid, presumably coping with a previous of loneliness or dissatisfaction (e.g., from the heartfelt put up concerning the podcast). Makes use of humor as a coping mechanism. Opinionated.
  • Gender: Seemingly a male given using “brother” and different context clues inside the feedback.
  • Faith: No direct data offered.
  • Origin/ethnicity: Seemingly American, particularly from or has lived in Connecticut, as evidenced by repeated references.
  • Conduct patterns: Engages regularly with entertainment-related content material, is vital of media content material, and sometimes interacts in neighborhood discussions with humor and sarcasm.
  • Bot or human: Human consumer primarily based on the range and private nature of posts and feedback.
  • Different: Engages predominantly in communities related to fashionable tradition and leisure. Appears to understand humor but in addition has moments of significant reflection. Previously engaged in a long-distance relationship and confronted private struggles, which he overcame with help from his podcast neighborhood.



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