Prime Video is enhancing its consumer expertise with new options aimed toward making navigation and content material discovery simpler and extra intuitive. These enhancements are rolling out globally beginning immediately and might be obtainable to all clients over the approaching weeks, Prime Video mentioned on Tuesday.
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Revamped Navigation Bar
The brand new navigation bar options devoted sections for “House,” “Motion pictures,” “TV Exhibits,” “Reside TV,” and energetic add-on subscriptions. A brand new “Prime” part highlights content material obtainable at no further price to Prime members. The hero rotator prominently showcases content material obtainable for subscription, rental, or promotional offers, permitting direct entry to observe, hire, or subscribe, the OTT platform defined.
Add-On Subscription Administration
Customers can now simply discover, join, and handle add-on subscriptions straight from the navigation bar. Prime Video mentioned that in India, over 20 add-on subscriptions can be found, with personalised suggestions and subscription offers all displayed in a single place.
Improved Suggestions
Enhanced personalised suggestions powered by generative AI utilizing Amazon Bedrock make it simpler for customers to seek out related content material. Clear indicators distinguish between content material included with Prime membership and content material requiring further fee. Simplified synopses for TV exhibits and films, generated by Giant Language Fashions (LLMs), present fast insights into titles.
Enhanced Streaming Expertise
New animations, clean transitions, and zoom results create a extra fulfilling looking expertise. On lounge gadgets, video content material performs on the hero rotator, creating an immersive expertise. The “Reside TV” part options auto-playing really useful 24/7 stations.
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Optimised Throughout Units
The up to date consumer expertise is optimised for all machine varieties, together with older fashions, making certain that everybody can benefit from the enhancements, the corporate mentioned.
“We’re at all times listening to clients and reviewing suggestions, and it is clear that many are searching for a extra intuitive streaming expertise,” mentioned Kam Keshmiri, Vice President of Design at Prime Video.
“With the enhancements we’ve got made to the consumer expertise, clients might be introduced with an easy-to-navigate leisure vacation spot the place they will uncover new titles and luxuriate in favourites, in addition to join or swap add-on subscriptions with just some clicks. Better of all, they will do that whereas utilizing a single login.”
Prime Video says these updates are simply the beginning of enhancing the consumer expertise so clients can seamlessly navigate and uncover content material they will love.
