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Podcast: From native mastery to world growth: The IoT journey with Singtel and Bridge Alliance


On this Trending Tech Podcast episode, Jim Morrish of Transforma Insights navigates the intricate panorama of IoT connectivity in Asia. Joined by Ignatius Lee from Singtel and Alan Yeo from Bridge Alliance, the trio delves into the challenges and potential of mobile IoT options within the area. From Good Nation initiatives to imaginative and prescient of turning into a worldwide connectivity gateway, the dialog provides a deep dive into the way forward for IoT in Asia and past.

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[00:00:00] Jim Morrish: Hello, and welcome to this episode of the Trending Tech Podcast. It’s dropped at you by the workforce at iot-now.com, vanillaplus.com, and The Evolving Enterprise or theee.ai. For this episode of the podcast, I’m joined by Ignatius Lee, Vice President for Singtel’s International Enterprise and Alan Yeo, SVP IoT and Enterprise Mobility Providers with the Bridge Alliance.

However first, some process. A heat welcome to everybody on the market. So, thanks for listening in. My title’s Jim Morrish. I’m a co-founder of Transforma Insights, a agency of trade analysts centered on all issues associated to digital transformation. And in the present day, so in the present day we’re going to give attention to all issues associated to connectivity.

The supply of mobile connectivity for IoT options. It’s typically one of the advanced and difficult elements of an IoT mission. Units have a tendency to finish up in, you already know, in a number of geographies, world wide. And infrequently there’s an absence of an precise person related to these gadgets, for, for fault decision or, and even simply to modify issues on and off once more. So the challenges are, are significantly acute, in reality, in Asia. As a result of in Asia, the telco atmosphere is comparatively fragmented and there’s a patchwork of mobile operators at present masking the territory.

In the meantime, nevertheless, you already know, the potential precedence in Asia is big. It’s extraordinarily fast-growing area. So, these issues, I imply, they’re value fixing and it’s nice to get the chance to listen to from, from two organisations and, and two individuals certainly, which can be serving to to maneuver this total market ahead.

So, Ignatius and Alan, welcome to the podcast. It’s nice to have you ever as friends.

[00:01:59] Ignatius Lee: Good morning, Jim. Yeah, it’s an excellent night right here we’re reaching the tip of the week really and Friday night. Yeah, and the way are you? 

[00:02:06] Alan Yeo: TGIF Jim. It’s, good to be right here and honoured to be right here along with Singtel right here.

[00:02:10] Jim Morrish: Nice. Thanks once more for becoming a member of us. What I’m going to do, now could be a slight break with, with custom of, of the method of those podcasts. I’m going to chop straight to the questions, as a result of it’s a very intriguing topping. So let’s begin with the, you already know, the primary dialogue. About handle a number of the complexities of supporting IoT on this fragmented territory.

And what we’ll do is on the finish, we’ll circle again and talk about some attention-grabbing tech information tales on the finish in order that phase will function on the finish. So first, Ignatius, might you introduce your self a bit of extra and inform me a bit of about Singtel and significantly Singtel’s strengths in IoT.

[00:02:44] Ignatius Lee: Good, Jim. Yeah. So, thanks for inviting us to discuss this. Yeah. So, I’m really the VP for the International Enterprise and you already know, as a part of the worldwide enterprise, which is our B2B arm for Singtel, we join clients globally and we assist them in methods of their B2B, their B2C, or their B2B2C.

So, you already know, as a enterprise, we join our clients on web, over the submarine cables. However, extra not too long ago we’re doing, actually much more on over the cell community. And that’s the place, simply now you’re mentioning the IoT, the place we see the largest traction proper now.

So, to perhaps simply offer you an thought of what we’re doing within the IoT area. Singapore is a very small nation, and the whole lot is type of actually linked proper now. So one of many drives regionally for us is Good Nation initiatives. So mainly, how will we assist allow the nation, from a know-how perspective over the cell community. And a number of the examples that we now have will likely be serving to the housing growth boss of public housing to implement, photo voltaic infra monitoring, for instance. We’re additionally serving to the nation by way of the tolling methods for the automobiles.

And we name that the ERP device. And that may, that’s but to be launched. It’s going to be launched subsequent, and it’s going to leverage on satellite tv for pc and cell know-how, each collectively in order that we don’t have to construct up gantries for gathering tolls. And likewise, you already know, one of many different instance that perhaps I may give, which many international locations most likely have began doing is wise metering for the facility firms.

In order that, that’s extra on the, on the nation degree, what we do for IoT. On the identical time, we’re doing actually fairly properly within the area of linked cell automobiles and that’s the place many producers could have their automobiles deployed in several international locations whereas the automobiles numerous time is manufactured in southern different international locations.

So, you already know, Singtel is actually robust on this factor known as, multi-domestic connectivity, the place, you already know, it’s totally different from the standard roaming and that’s the place we offer wealthy knowledge over the cell providers in order that it may be deployed into cell gadgets. Perhaps a bit of bit extra on what we do as properly in IoT area – not too long ago we additionally deployed Enterprise 5G for sure manufacturing, healthcare and public providers as properly, the place they wanted very excessive throughput and bandwidth and low latency, and that’s the place the energy of 5G is.

Yeah, hopefully that provides you an thought, Jim.

[00:05:23] Jim Morrish: Thanks, that’s an excellent introduction. Ignatius, I imply, clearly, you’ve received a really lengthy historical past within the telecoms and connectivity area. I imply yeah, an organization that began off by in putting in submarine cables and, and has been round for 140 or so years. However after all, now you use in a, you might be headquartered in a extremely refined market, and a really know-how conscious market with, you already know, with some extraordinarily environment friendly  processes and administration round, you already know, across the nation and, and, and town.

I’m certain there’s numerous expertise that you must, to export to different international locations and operators within the, within the area.

[00:06:00] Ignatius Lee: Some individuals do say that- Singapore is a small island, so it’s simpler to get issues carried out. [Laughs]

[00:06:06] Jim Morrish: Completely it’s. However you be taught the teachings after which these classes have been discovered and, and, and they are often exported, which is a, which is a superb profit. However Alan, identical type of query to you. Are you able to introduce your self and, and, and gimme a fast overview of the Bridge Alliance?

[00:06:20] Alan Yeo: Completely Jim. Glad to try this. Hello, I’m Alan, Senior Vice President, liable for the expansion and growth of our IoT CPaaS and Enterprise Mobility enterprise. And that features driving adoptions amongst member operators and our clients. So very apparently, I believe we’ve been, I’ve been working within the telecom industries and enterprise IT for greater than 25 years.

It’s 1 / 4 of a century. And previous to Bridge I used to be with, Vodafone, heading up the partnership and enterprise growth. And earlier than that I used to be with Deutsche Telecom for 15 years. Wow. And it’s been a very long time. Yeah. Bridge has, is an alliance of 34 main cell operators throughout Asia-Pac, Center East and Africa.

Again when Bridge began in 2004. That was the early days once we had been focusing totally on the roaming and one of many few providers that we now have really world and interoperable. At this time, we now have expanded our remit into equally regionalize and take away limitations to entry within the fields of enterprise mobility is one, and the second clearly is IoT, which we, we’re speaking about in the present day.  That, however that’s not the least, CPaaS and 5G is after all, on the desk to develop the enterprise. We’re leverage our intensive footprint to assist our member. As you identified, Jim, within the early a part of it, you already know, Asia is a fragmented market and our enterprise clients monetise and provide regional degree providers seamlessly.

Consider Bridge as a one-stop store, come to us the place it’s essential develop your operations, be it linked automobiles or IoT deployments by means of the area, and clearly we’re working very intently with our member operators, together with Singtel, which we’re having a dialogue in the present day. We work with each operators like Singtel after all within the markets to get what we want.

And we’re regional providing with a powerful native help. As you may think about, fragmented market and APAC very robust help regionally. I imply, what else are you able to consider by way of that? Having mentioned that, I believe we aren’t simply APAC, we are literally we try to, considering of gateway to the world.

 The truth is, that’s a little bit of correction for that. For some years we’ve been saying that, and Bridge Alliance is definitely your gateway to Asia for connectivity for now. And we’re aiming larger and additional to the gateway to the world. And so, we’re doing numerous joint advertising with our member operators to generate extra regional leads in areas like IoT.

That is without doubt one of the targets for my workforce within the subsequent yr to develop our market outreach to Western markets like Europe and to strengthen our regional preposition to seize extra enterprise buyer and assist our cell operators safe extra offers. As we converse now, and we’re planning even for a visit to the European area very quickly, we’re eager to companion European in addition to US Telco past our footprint to collaborate and win extra world clients. So please come and speak to us, and we’re glad to formulate a method for you and make your life and your product simpler to implement in Asia.

[00:09:03] Jim Morrish: Glorious. Thanks. And there’s a little bit of a parallel there as properly as a result of I imply, clearly together with your expertise of pulling collectively and making an attempt to defragment these Asian markets, you, you began in, yeah, type of a troublesome place. Extending these capabilities throughout Europe into the US, it ought to be a comparatively less complicated factor simply reason for a decrease diploma of fragmentation, which is a little bit of a, it’s an analogous alternative of exporting the capabilities that you simply’ve in-built Asia. Barely additional introduced into the remainder of the world, which is a, an amazing ambition. However simply focusing again on Asia a bit of bit. I perceive that Singtel and Bridge Alliance, you might be collaborating, I believe, to, to offer, you already know, a extra complete resolution for mobile IoT within the APAC area.

Why is that this method obligatory given what you’ve already informed me about capabilities and belongings you’ve delivered up till now?

[00:09:54] Alan Yeo: Yeah, I imply, good query, Jim, and that’s improbable. You recognize, and Ignatius earlier on talked about about roaming. Clearly roaming will be carried out for IoT on the identical time, however we’ve chosen roaming as not the choice for now. Multi-domestic, and once more, it’s talked about by Ignatius earlier on. That has been the technique and that, you already know, we’re humbled by the truth that multi-domestic has been our technique, and we’re humbled by the actual fact that also they are, we now have a bit of little bit of success in that space. We perceive the sure industries that automotive and origin gear producers, OEMs demand localized connectivity in virtually each nation.

And once more, I can’t stress extra, once more, being fragmented at this a part of the world. Very, very fragmented. There’s no single operator that may cowl all these international locations, and with Bridge Alliance by means of Singtel as our company operators, we’re capable of do joint initiative with lots of our operators within the APAC area and grow to be important to offer complete options for the enterprise buyer.

So this grow to be a really distinctive promoting level for us. So, as Ignatius mentioned earlier, you already know, multi-domestic approaches is important a part of our technique, and we will be actually a one-stop store by way of linked merchandise within the Asia market. And we now have that inter operator agreements by means of the APAC area and together with the Center East in addition to Africa, that we are able to provide our distinctive lead operator mannequin.

For instance, Singtel is taking the lead in a number of the offers right here. We’ve been profitable over the, the previous years and this has simplified course of the place sees, for instance, a connector automobile producer in search of a regional rollout, and in contract with only one operator. And naturally, being elected operator Singtel would be the pure operator that matches in right here and it manages all of the mobile IoT connectivitys, wants and automaker service supply throughout all of the member operators within the markets concerned.

So total, this distinctive mannequin facilitates market growth, cut back complexity for the enterprise buyer they usually get pleasure from a shorter regional deployment time, which is clearly essential for the enterprise. Yeah.

[00:11:48] Jim Morrish: So it’s the mixed advantages of multi-domestic, however homogenous and one factors of buying and contracting, which is actually fairly a compelling proposition. Ignatius, do you’ve gotten something so as to add to Alan’s feedback?

[00:11:59] Ignatius Lee: Yeah, actually. So simply to reinforce what Alan has mentioned, Asia is a really advanced a part of the world. The US may be very homogenous. In  Europe there’s a EU and Asia, there isn’t a Asia Union, you already know that. So, so each nation has a distinct regulator, they’ve their very own atmosphere.

They’ve their protection points and numerous time for most of the massive, firms that need to deploy IoT service they should navigate by means of a really advanced, regulatory atmosphere and which they hope that anyone can take the, the job of doing that. And Singtel as a companion of Bridge Alliance and in addition been round for you already know, simply I discussed 140 years, we now have partnerships with many, many telcos throughout Asia.

That provides us the, the leverage to capable of assist overcome a few of these points {that a} very advanced Asia has, from a regulatory standpoint. And once we speak concerning the multi-country deployment, you already know, by way of the roaming, after all it really works for many people.

Nonetheless, for particular providers the place the truthful person coverage by nation for roaming someday might not be capable of be sufficient based mostly on the use circumstances. So, for instance, linked automobiles, which we’re doing quite a bit proper now. They want wealthy media. They’re utilizing it for podcasts. They’re utilizing it for movies. They’re utilizing it for even sooner or later, going to tele operations and issues like that. So lots of them wish to the next knowledge pool than the truthful person coverage can present to them. So, we assist them get into a few of these markets, provide home, the, the community, for the cell community by way of the, the information plan, that’s the place they’ll deploy numerous these providers that they needed to do, you already know, and as I discussed, the automotive trade is the one which we now have very efficiently deployed. You recognize, we’re deployed for firms like, BYD which I believe is on our web site. (https://www.singtel.com/enterprise/articles/byd-drives-global-innovation-in-electric-vehicles-with-singtel) Now we have deployed it for Volvo. Now we have deployed it for Hyundai as properly. So these are a few of these purchasers that needed to have wealthy media they usually have plans to have the ability to deploy a collection of providers over time.

[00:14:16] Jim Morrish: Okay. Thanks. I and that’s very attention-grabbing. I imply it’s clear to me that collectively you’ve supported some very refined purchasers within the area. They should have been very, very demanding significantly within the automotive sector, however I’m certain in different sectors as properly.

So I’m intrigued out of your interactions with varied clients, purchasers and others, I assume, within the trade, in what methods do you see IoT initiatives turning into, turning into extra pivotal, extra central, after which and in, in driving superior buyer experiences and driving different adjustments and enhancements to, I assume finish person customers?

 Ignatius, do you need to take that first?

[00:14:51] Ignatius Lee: Yeah, certain. So, it’s been evolving rather a lot over time, by way of what, will be offered and what the use circumstances will be. So, you already know, we got here from 2G, it rapidly grew to become 3 and have become 4G and now 5 5G. And there’s talks of 6G. So, each time the know-how improves, there are extra providers that we are able to put out into the sector.

There, there are extra issues that may be applied. So we, after all, everyone is aware of sensible houses, sensible well being, you already know, monitoring, utility monitoring. These are all issues which can be easy and over time received increasingly more refined. So, you already know, we, we see issues which can be simply now I discussed, worth operations, for instance, that requires very, very excessive throughput and excessive latency as a result of, you already know, when anyone operates a equipment, that’s not bodily he’s on or with, it may be very accident inclined if there’s a latency or the entire equipment may cease.

So, so we’re speaking about a few of this adoption, you already know, that’s taking place within the, a giant approach as we transfer from 4G to 5G due to the latency. We additionally see that the information search, because of the costs getting increasingly more aggressive after which individuals can go on the larger knowledge bundle that may assist many firms to deploy providers, they need to do this.

[00:16:08] Jim Morrish: So the whole lot’s turning into extra refined, one other new technology on that horizon, 6G? However however in parallel to being extra refined is extra important as properly. And your level about security criticality at, you already know, so for example, you, you already know, the, the, the idea of wi-fi linked distant emergency cease buttons.

These items grow to be potential definitely with 5G, I’m certain with 6G onwards. However, nevertheless it, it’s simply extra demanding by way of the help that these purposes want from their community connectivity. Alan ideas from you on, the way you see issues actually evolving. What, what’s turning into pivotal?

[00:16:44] Alan Yeo: I believe we now have been – in the present day, we’ve been speaking quite a bit about linked automobiles, which after all may be very thrilling, proper? At Bridge, I believe we’re additionally increasing our scope of focus of , to work with the IoT resolution firms and a construct system producers, for instance, and within the manufacturing sector.

IoT connectivity is a basic layer of the IoT firms to construct a turnkey resolution. Then again, OEMs are capable of develop progressive gadgets by means of a partnership between Bridge and embedded system producer to ship modules that comes with IoT connectivity as resolution. So, the answer half is completely a, a really important half transferring into the longer term, and we proceed to make sure that this basic layer is delivered by means of seamlessly.

In the meantime, IoT may even permit firms to create enterprise, income fashions, data-driven actionable insights to ship larger worth and optimise operations, reaching by means of your entire worth chain of the corporate’s, ranging from connectivity foundation, proper? In order that will likely be a really thrilling half, and Bridge Alliance appears to mixture connectivity as a single pane of glass to allow IoT connectivity resolution throughout the globe and permitting these enterprises to boost worth by means of knowledge.

Having mentioned that, Bridge Alliance will proceed to drive in the direction of simplifying IoT deployments and contracts for enterprises, optimising price, protection of IoT connectivity and options to allow improvements and digitalise for these firms. So this, I hope, would be the future for Bridge Alliance and transferring ahead.

[00:18:12] Jim Morrish: Glorious. I imply, it sounds very compelling and in addition you might be, you’re highlighting there that, you already know, the, the arrival and the, the traction gained by turnkey options and, and the necessity for these to depend on some type of seamless help and seamless connectivity. The stack needs to be turnkey and seamless.

And that’s precisely the way you drive volumes. And it’s by driving volumes that you simply actually drive the advantages for the tip customers. So, it’s actually very compelling story. At this level although, I’d like to vary tack barely, and, and look out extra broadly into the tech trade and a few attention-grabbing information articles that, that you simply guys may need noticed, only recently.

So, Ignatius, do you need to begin off, are you able to introduce a critical know-how trade information story that you simply’ve discovered for us?

[00:18:53] Ignatius Lee: Positive, certain. Not too long ago I got here throughout this text. So, when you look into the information, Hyundai the automobile producer. Not too long ago in June exceeded 10 million subscribers for his or her linked automobile providers.

So, you already know, Hyundai is made up of, Hyundai themselves, Kia Automotive and Genesis. And there was a really robust uptake, from 20, 21, 22, and now 23 actually hitting, 10 million customers, on their, they name it a Bluelink know-how and that, that’s actually phenomenal by way of the sudden swing. We see that firms are going to make use of that to monetize and be capable of present extra providers to their clients. On the identical time, they’re going to be gathering much more knowledge and possibly ingest it into some AI engine to have the ability to give them, sure suggestions on transfer forward.

So, so we see thrilling time coming. That’s a information that, I discover actually attention-grabbing. 

[00:19:54] Alan Yeo: Yeah, the opposite article that I want to share perhaps is simply the China Telecom, MOU with stc, Saudi Telecom. I believe the underlying necessities of this clearly is the Chinese language OEMs are literally venturing out, not simply to the APAC, but additionally to the Center East area in together with Saudi Arabia.

You recognize, and the requirement as talked about earlier on, I can’t stress extra once more, the fragmented market in APAC, together with Center East makes our clients join the automobile OEMs by way of implementing linked automobiles in several international locations, in several areas, more difficult. However by means of Bridge, we’re capable of sew this collectively and we, in reality, we convey China Telecom to Saudi Arabia and dealing with stc which each of them coincidentally are a part of the Bridge Alliance member operators.

And thru that, we’re capable of finding an analogous resolution in the long run assembly the client’s requirement of the automobile OEMs and implementing that resolution into Saudi, which is an important market for lots of those automobile OEMs. I’m simply supplying you with an instance right here. It, there could possibly be numerous different, different examples that European automobile OEMs or US automobile OEMs, however completely the automobile, the linked automobiles, is an important ingredient that’s rising and Bridge by means of member operators like Singtel, we need to be there, we need to be forward of the sport and we need to seize these along with our, our operators. So simply to share a few of these attention-grabbing developments within the market. 

[00:21:13] Jim Morrish: Sure, these are two very attention-grabbing tales they usually type of work collectively in a approach. And there’s a perspective of the evolution of the linked automobile atmosphere. Connectivity is, yeah, it’s, it’s a pure factor for EVs, electrical automobiles. It’s type of desk stakes to have an EV linked. In the meantime after all you’ve received a, you already know, a Chinese language nationwide technique and which has been in place for years to be very important pressure in manufacturing EVs. So there’s going to be numerous automobiles exported exterior of China ,  numerous alternative there.

And what’s significantly attention-grabbing concerning the partnership with stc is Neom and, and the funding that they’re making in, in that very smart-leading edge metropolis there. So, so I believe there’s just a few very attention-grabbing bulletins there.

Thanks for each of these however at this level, I believe we’re working out of time. So, Ignatius, Alan, it’s been extraordinarily attention-grabbing dialogue and thanks for becoming a member of us.

[00:22:03] Ignatius Lee: Pleasure speaking to you, Jim.

[00:22:05] Jim Morrish: And with that, we should always most likely draw this podcast to a detailed. I ought to remind everybody on the market, you, you may subscribe to the Trending Tech podcast wherever you discovered us in the present day and certainly, you already know, thanks for becoming a member of us and, and we’re delighted to have you ever listening. We’ll be again quickly, with one other version of a Trending Tech podcast and one other attention-grabbing subject inside digital transformation and within the meantime, please do, hold, hold checking iot-now.com, vanillaplus.com and theee.ai and also you’ll discover all kinds of reports and interviews and present occasion critiques and a complete lot extra, you may even discover one thing that I’ve written. So, so please do test these areas and thanks once more for becoming a member of. Bye for now.



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