On-line-only grocery store Picnic is increasing its product vary with the assistance of Edeka, a German chain of supermarkets. It’s including drugstore gadgets and needs to turn into a drugstore in Germany. The entire drugstore phase can be up and working by the top of this yr.
The Dutch on-line grocery store desires to generate a turnover of 400 million euros in Germany this yr. The supply service is at the moment lively with 1,400 supply automobiles within the nation. With an enlargement within the southwest, the retailer is hoping to double its gross sales. It’s planning so as to add 1,300 extra automobiles within the southwest areas.
‘Full-fledged drugstore supplier’
Moreover, the corporate is increasing its product vary in Germany. “We’re increasing Picnic right into a full-fledged drugstore supplier”, stated founder Joris Beckers. The corporate is including a whole lot of articles on this class each week. It desires to have a full drugstore phase by the top of this yr.
‘Drugstore gadgets are very useful for our target market.’
“Drugstore gadgets are very useful for our goal group, households.” Based on Frederic Knaudt, CEO of Picnic Germany, the main target of the brand new vary can be on hair care, physique care, oral hygiene, deodorants, in addition to child and little one merchandise. It’s also including detergents and cleansing merchandise.
Competing with dm and Rossmann
The corporate desires to turn into a competitor of German drugstores dm and Rossmann. Nonetheless, dm is producing a turnover of round 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros on-line.
For now, it appears Picnic will solely turn into a drugstore in Germany.
It’s unclear whether or not the net grocery store can be including its drugstore phase to its different markets as properly. Nonetheless, its collaboration with Edeka can even be used to additional increase cross-border into the French and British on-line market.
