This yr, I’ve spent numerous time on the highway, assembly with clients and capturing their tales for Now Go Construct. Right this moment, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities expertise startup based mostly in Denmark. And whereas I may spend a whole put up on their historical past or their tech stack, I wish to do one thing a bit totally different. I wish to concentrate on what occurs behind the scenes.
An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and gathering B-roll simply to supply a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover fascinating, as a result of I’m continually studying how our clients are utilizing expertise to resolve arduous issues. However what occurs to the remainder of the footage?
Lots of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a possibility to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned every little thing from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However numerous this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we have now trimmed it all the way down to 15-minutes).
In some ways, Veo embodies the management rules we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to satisfy Keld, Henrik, and the entire great individuals at Veo. I hope you take pleasure in the most recent episode as a lot as I loved filming it. Now, go construct!
