Within the 18th arrondissement of Paris stands the Marché Saint-Pierre. Well-known for its wealthy historical past in French textiles, that is the place vital choices are made for the subsequent yr in vogue, upholstery, bedding, and extra. It’s the place locals, vacationers, and touring professionals alike go to see the most recent tendencies in addition to the classics in fashion. You possibly can catch a glimpse of a famed designer strolling the streets when you mingle with hobbyists searching for the right new sample.
Since 1990, additionally it is the place you could find Tissus Lionel, an organization based by Houri Lionel specializing in wholesale and semi-wholesale textiles. With 4 magasins – French for outlets – within the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles.
In 2017, Tissus Lionel sought to increase their presence within the textile business by taking their retail capabilities on-line. Now, their success is clear with companions like Disneyland Paris, Lido de Paris, and the distinguished Opéra Nationwide de Paris.
Not removed from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe, you’ll discover one other one among their bodily areas – their first retailer, specializing in hobbyist textiles for artwork and leisure.
Promoting to Paris and past: Rising with ecommerce
Tissus Lionel relied on their impeccable word-of-mouth repute and in-person gross sales for greater than 20 years. In 2012, they created a easy HTML-based web site. By 2016, patrons may evaluation a web-based catalog and name in orders over the cellphone.
Their aim was to turn out to be the chief in high quality textiles on-line at an unbeatable worth. In 2017, they labored with an company to create a full-scale ecommerce resolution, and launched with over 900 materials.
Not lengthy after, they partnered with notable developer Julien Gerardin to construct one thing that will maintain tempo with the ever-advancing ecommerce world and scale with Tissus Lionel’s development and future imaginative and prescient.
The end result was TissusLionel.com, a completely responsive ecommerce web site able to assembly the wants of each particular person {and professional} consumers.
On this web site and of their shops, you’ll discover wholesale materials – from cotton and jersey to felt, leather-based, waterproof choices, and extra – spanning a variety of budgets and pursuits.
All instructed, Tissus Lionel now lists greater than 4,500 SKUs on their web site.
Selecting an ecommerce platform
Tissus Lionel put a lot time and consideration into selecting the right ecommerce platform. The staff evaluated quite a few content material administration methods (CMSs) earlier than making a choice.
With a world-renowned repute, the platform wanted to help their present enterprise and supply room to scale. With hundreds of SKUs, the location wanted to be constructed on a strong basis that would supply the groundwork for his or her developer.
Tissus Lionel in the end selected WooCommerce for its flexibility, sturdy CMS, and the safety and help offered by the WordPress group. The power to combine the logistics of their present ecommerce construction was additionally an vital issue of their determination. WooCommerce extensions saved the staff time in each improvement and in managing and increasing retailer choices sooner or later.
With extensions a key draw to WooCommerce, Tissus Lionel makes use of a number of on their web site. For funds, they use Viva Pockets – a well-liked cost platform for European retailers – and PayPal.
In addition they use Cubyn for logistics administration, although a particular API integration is required.
Viva Pockets
A frequent cost complication for European-based shops is the number of currencies used and the laws and paperwork concerned with changing these to a single native forex. This can lead to money move complications and hours of added paperwork for administration.
Viva Pockets solves these points, which is why shops discover it so useful.
Tissus Lionel came upon about Viva Pockets via the advice of a neighboring service provider – a great signal concerning the high quality and usefulness of the platform. Tissus Lionel now cites it as one among their most beneficial instruments.
Past the non-public advice, Tissus Lionel selected to work with Viva Pockets due to the wide range of cost strategies and the power to hyperlink on-line funds with their bodily areas.
At their retail shops, they recognize the fashionable cost terminals. On their web site, Tissus Lionel is thrilled that they’ll take funds immediately on the order web page.
“The Viva Pockets implementation was ultra-fast,” says Tissus Lionel Internet Ecommerce Mission Supervisor, Gerardin Julien. “Our conversion price elevated by over 2% and our conversion funnel was decreased by one step.”
Tissus Lionel says they haven’t skilled a single situation within the time since they’ve began utilizing Viva Pockets. Julien additionally famous that “the setup course of is among the best we’ve skilled in comparison with varied cost strategies like Stripe, PayBox, and PayPal.”
A web site they’re pleased with
Tissus Lionel’s requirements for excellence are pivotal to their ongoing success. The web site is not any totally different. In an announcement put up on their web site, they stroll clients via the developments they’re most pleased with.
This contains one-click registration via guests’ present Fb and Google profiles, enhanced safety measures, order monitoring and wishlist options, the power to request samples, free native supply, and extra.
Instruments like Viva Pockets make monetary administration simpler for employees whereas offering seamless choices for patrons. The result’s operational effectivity and a better conversion price.
A visit to Paris is probably not in your fast future, however with the Tissus Lionel ecommerce web site – constructed with WooCommerce and WordPress – you may faucet into one of the vital well-known textile firms on the planet from the consolation of your private home.
See their web site in motion at TissusLionel.com.
