Nothing, a comparatively new smartphone model was the quickest rising model in H1 2024 (Jan – June) in India. In response to Counterpoint Analysis, Nothing witnessed a development of 567% YoY in smartphone shipments pushed by the introduction of latest units. It’s price noting that Nothing additionally launched a brand new Telephone (2a) which is beneath Rs 20,000 and is now geared to launch the Telephone (2a) Plus to garner a bigger market share.
On the identical time, the general smartphone shipments throughout Q2 of 2024 (April – June) noticed a 2% decline YoY. One of many main causes for a decline in shipments was as a result of a weaker demand due to heatwave and a slower demand from Q1 2024.
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Shilpi Jain, Senior Analysis Analyst at Counterpoint, stated, “Heatwave circumstances in numerous areas led to decrease footfalls in offline channels and delayed smartphone purchases as shoppers prioritized home equipment like air conditioners and fridges.”
Xiaomi had the most important market share through the quarter with a 23% YoY cargo development. Xiaomi has units in virtually each worth class and matched with a powerful gross sales channel throughout India, the corporate has managed to maintain the very best market share within the business.
When it comes to worth, when it got here to promoting smartphones within the ultra-premium class, Samsung had the most important share of 24.5% whereas Apple was behind at 16.3% share. Nevertheless, each Apple and Samsung noticed development on a YoY foundation within the section.
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Motorola noticed 88% YoY development in Q2 2024 pushed by budget-friendly fashions with a deal with CMF (Coloration, Materials, End), stated Counterpoint in its report. When it got here to chip makers, MediaTek had the king-sized share of 54% available in the market, nonetheless, Qualcomm led within the premium units market with a 33% share.
The Rs 20000-30000 and above Rs 45000 worth bands noticed the quickest development at 25% and 24% YoY, respectively.
