New coverage replace to spice up belief and transparency on Google Play

Posted by Kobi Gluck, Director, Product Administration, Google Play Developer

One of many some ways we maintain Google Play a protected and trusted platform is by verifying the identification of builders and their fee data. This helps stop the unfold of malware, reduces fraud, and helps customers perceive who’s behind the apps they’re putting in.

For instance, we require builders to confirm their e-mail deal with and telephone quantity to make it possible for each account is created by an actual particular person, with actual contact particulars.

At present, we’re asserting expanded developer verification necessities in our Play Console Necessities coverage. As a part of this replace, we’ll additionally share extra developer particulars in your app’s retailer itemizing web page to assist customers make assured, knowledgeable selections about what to obtain.

Right here’s a fast have a look at what’s new.

Whenever you create a brand new Play Console developer account for an group, you’ll now want to offer a D-U-N-S quantity. Assigned by Dun & Bradstreet, D-U-N-S numbers are distinctive nine-digit identifiers which are broadly used to confirm companies.

As a result of we’ll use D-U-N-S numbers to confirm your online business data through the account creation course of, it is vital to ensure the knowledge that Dun & Bradstreet has about your online business is updated earlier than making a developer account. You might also be required to submit official group paperwork to assist us to confirm your data.

If you happen to’re unsure in case your group has a D-U-N-S quantity, you possibly can test with Dun & Bradstreet or request one totally free. The method can take as much as 30 days, so we encourage you to plan forward. Study extra.

We’re renaming the “Contact particulars” part in your app’s retailer itemizing to “App help” and including a brand new “In regards to the developer” part to assist customers study extra about you. “App help” might present your app’s help e-mail deal with, and you may select to point out your web site and help telephone quantity. “In regards to the developer” might present verified identification data like identify, deal with, and get in touch with particulars.

When you create a brand new Play Console developer account and we’ve verified your particulars, you’ll be eligible to begin publishing apps on Google Play.

If at any level we are able to’t confirm your data, like your authorized identify or deal with–we’ll get in contact and ask you to reverify your data to keep away from having your apps faraway from Google Play.

On August 31, we’ll begin rolling out these necessities for anybody creating new Play Console developer accounts. Your “In regards to the developer” part will likely be seen to customers as quickly as you publish a brand new app. Over the primary couple of months, we’ll take heed to suggestions and refine the expertise earlier than increasing to current builders.

In October, we’ll share extra data with current builders about how you can replace and confirm current accounts.

Thanks for partnering with us as we proceed to make Google Play a protected and trusted platform for everybody.