We not too long ago surveyed a combination of carriers and MSPs, SD-WAN distributors, and pure-play safety distributors about their community safety choices with the intention to analyze what these providers are and the way they’re being supplied.
On this evaluation, we additionally element the obtainable pricing fashions throughout providers.
Here is an excerpt.
As we noticed with the emergence of SD-WAN a number of years in the past, we anticipated to see pricing fashions for SASE/ZTS providers differ significantly by supplier.
Whereas we hope to in the future add some precise costs to the survey, we first want to determine how suppliers are presenting costs for these providers to enterprise prospects and consider if the market is deciding on particular pricing fashions we may use to match throughout suppliers.
We requested respondents to determine how they cost prospects for every service, whether or not by person, bandwidth, encrypted throughput, or by another metric. Responses assorted by supplier, product, and safety associate used.
To raised observe pricing technique traits, we distilled any long-form solutions into discrete classes. We then tracked the variety of situations a sure pricing technique was famous throughout all suppliers and merchandise.
Pricing Sorts Throughout All Merchandise (2023)
Notes: Every bar represents the overall variety of situations of respondents noting every pricing sort throughout all merchandise. Supply: TeleGeography © 2023 TeleGeography
- The most typical pricing technique was to cost prospects per person with 34 particular person situations.
- Per web site and per bandwidth had been the subsequent most typical pricing methods.
- Almost a dozen instances, suppliers indicated they didn’t have a further cost so as to add a service to an present safety stack.
- There was an extended tail of assorted pricing methods listed that largely used a combination of methods or some kind of month-to-month recurring value per product.
- It’s fairly probably that in updates of this research that embody a predetermined record of pricing methods, we can consolidate these classes that we constructed from lengthy type solutions. For instance, “MRC” is probably going not mutually unique with different classes, equivalent to “per person” and “per bandwidth.” Future updates will present respondents with particular classes to selected from, hopefully eliminating a number of classes.
This evaluation was pulled from the brand new SASE module of our Cloud and WAN Analysis Service.
Be taught extra about this distinctive analysis suite over right here.
