After two years, Mango has stopped promoting different manufacturers by itself market. The Spanish vogue retailer had been providing merchandise from manufacturers like Rituals by means of its personal channels. This choice comes after Mango recorded a web-based gross sales progress near 10 p.c through the first half of 2023.
Income €2.7 billion in 2022
The style retailer’s market formally launched in Spain in 2021. After that, it was launched in six different markets, together with The Netherlands, Germany, the UK and France. Italian lingerie model Intimissimi was the primary model added to Mango’s platform in 2021, adopted by Rituals a 12 months later.
“Roughly one-third of Mango’s income is generated by means of digital gross sales.”
In response to the retailer, it reached a complete of 2.7 billion euros in gross sales in 2022. This was a 20.3 p.c enhance. Roughly one-third of Mango’s income is generated by means of digital gross sales. Within the half-yearly monetary report launched this summer time, the corporate’s ecommerce division grew 10 p.c in comparison with the identical interval final 12 months. Most of that income progress got here from the cellular software. Mango’s income is at the moment above pre-pandemic ranges.
Full deal with personal gross sales channel
Nonetheless the corporate has determined to discontinue promoting different manufacturers. Mango defined that it not needs to supply these manufacturers on its platform, in an effort to additional improve its personal gross sales channel and technological capabilities, in the end aiming to enhance the shopper expertise.
