– By Chris Belanger, CMO
This submit is one in a collection about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com – (you might be right here)
Why Rebrand? The Backstory of raywenderlich.com
To Infinity and Far, Far Past
319 Days to Constructing a New Model
In the event you’re studying this, you’ll little doubt have realized that RW now appears lots completely different… and even has a unique identify! Kodeco is the brand new raywenderlich.com, however the identical nice content material, the identical nice crew, and the identical nice instructors are nonetheless right here, simply as they had been earlier than.
In the event you needed to be taught just a little extra about our change to Kodeco, then we’ve received some particulars under for you on what’s modified – and what’s staying the identical!
Did raywenderlich.com Get Acquired Or Promote Out?
Nope! Kodeco is solely the brand new identify and model we’ve created for our firm and our tutorial crew. We’re nonetheless the identical, unbiased cell improvement and studying group that we’ve all the time been.
Why The New Title?
A bit of historical past first: raywenderlich.com began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including crew members little by little, till as we speak we now have 28 firm staff that assist us preserve issues operating, together with our crew of 300+ content material contributors from around the globe who assist produce the content material and love at raywenderlich.com.
Ray has all the time been pleased with the crew, however as Ray moved extra into the operational behind-the-scenes features of RW, and the dimensions of the content material crew grew, he realized that the identify of the positioning didn’t correctly replicate the contributions of the crew as a complete. Actually, altering the identify of the positioning has been on Ray’s radar for years.
We’ve spent the higher a part of 2022 working with our whole crew of contributors to give you a reputation and model that we felt higher mirrored what we do as an organization, as a crew, and as a group. And Kodeco is the results of these efforts.
Why Did raywenderlich.com Rebrand Now?
Regardless that Ray has been hoping to vary the identify of the positioning for years, it by no means felt just like the “proper time” to bear a reputation change. We had been busy rising the positioning, rising our content material crew, and rising our inner firm as nicely. We’ve all the time been a lean group, and on high of that, we knew it could all the time be a problem to rename one thing that had change into a mainstay on the planet of cell improvement.
Nevertheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the most effective time to plant a tree was 50 years in the past and the second-best time to plant a tree is as we speak. With our groups serving to to construct out new website options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and identify to higher replicate our world group, and to offer us a broader basis on which to develop sooner or later. Enter: Kodeco.
What Does “Kodeco” Imply?
That’s a shaggy dog story. Once we got down to discover a identify, we checked out actually a whole bunch — a whole bunch — of names. From literal to summary, from the humorous to the elegant, from techy to artsy, we thought-about all of them. However what we found in that course of was that our crew actually needed two issues – a reputation that mirrored their identification as a coding academic group, and a reputation that wasn’t too meaningless. We finally circled round code + group + firm and got here up with Kodeco. And there’s a hidden secret in that identify, in addition to our stylized Okay brand with the repeating blocks.
Because the identify is pronounced “Code-ECHO”, we additionally take it to symbolize our responsibility to coach different builders, and elevate them up in order that they, in flip, can assist educate different builders. So the legacy of our mission “echoes” down by way of every successive era of devs. The repeating blocks within the brand additionally symbolize that echo issue, but in addition a way of connection between our crew, and devs all over the place. Teamwork helps you dream greater.
What Adjustments Will I Discover?
A lot of the adjustments you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the fundamental construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our e-mail communications are actually coming from the @kodeco.com area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs all over the place degree as much as be the most effective developer they are often.
One factor we couldn’t actually work round was password managers which have saved your credentials to your account on the positioning — you’ll should log again in once more. In the event you can’t keep in mind your password (who remembers passwords anymore, amirite?) you need to use our password reset function, or contact assist@kodeco.com for help.
What Occurred To The Tutorial Crew?
The tutorial crew is all nonetheless right here — they haven’t gone wherever! As an alternative of being often called the raywenderlich.com Tutorial Crew, they’re now proudly often called Crew Kodeco. All your favourite authors and instructors are nonetheless right here that will help you ability up and develop your future as a developer.
Why Does Some Of My Content material Nonetheless Have raywenderlich.com On It?
We’ve quite a lot of content material. No, scratch that — a TON of content material. And there was no potential manner we might undergo all of that content material and replace all of it to replicate our new feel and look. Apart from, it’s not the identify or the graphics that matter in the case of content material — the worth is in what our knowledgeable authors and instructors convey to you, week after week. Finally you’ll see extra content material with Kodeco branding on it as time goes on!
Is All My Progress Information Nonetheless Saved?
Completely. Your progress information, bookmarks, notepad entries, discussion board information, badges and every little thing else has been retained. In the event you discover any bizarre points, merely e-mail assist@kodeco.com and so they’ll do their greatest to get you sorted.
What About The raywenderlich.com App?
Our official raywenderlich.com app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nevertheless, it is going to nonetheless work in simply the identical manner because it all the time has.
The place Did Ray Go?
Good query! We’re undecided. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he all the time has been. He’s nonetheless round within the background, serving to dream up potentialities for the long run, and he’s enthusiastic about what’s to return!
What’s The Plan For The Future?
Our CEO, Matt, has an excellent article overlaying that right here. In 2022, we launched new issues like badges, skilled improvement seminars, bootcamps, state of cell improvement surveys, and extra. There’s heaps on the horizon, so subscribe to our e-newsletter to remain within the loop.
Are Your Social Handles Staying The Identical?
Effectively, the unique handles (@rwenderlich) will likely be round for a while, however our new social handles are under — give them a comply with!
What’s The Distinction Between Razeware And raywenderlich.com And Kodeco?
So when Ray first got down to be an indie developer, he shaped an organization and referred to as it Razeware (“Ray’s ware”, if it’s good to be overwhelmed over the top with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, raywenderlich.com. Over time, the weblog eclipsed Ray’s work on indie apps, and “raywenderlich.com” turned the model we had been identified by.
And sure, having @razeware emails as an alternative of @raywenderlich.com emails precipitated quite a lot of bizarre questions through the years. It additionally arrange a bizarre divide between the primary 25-person firm Razeware, and our 300-person-strong raywenderlich.com Crew. So we unified every little thing below the Kodeco banner, as one group.
The place To Go From Right here?
There’s quite a lot of attention-grabbing initiatives on the horizon for us, together with extra bootcamps, extra reside occasions, extra books, extra movies, and extra of the good article content material that you simply’ve grown to like. However our unique imaginative and prescient to be the most effective academic website for cell builders around the globe hasn’t modified in any respect.
We’re excited to have you ever alongside for the journey — thanks to your assist through the years, and we look ahead to having you alongside for the journey as we develop as Crew Kodeco!
