As I’ve shared this yr, IBM is on a journey to double down on our dedication to the IBM Ecosystem. We’ve made important investments in putting our ecosystem companions on the heart of our firm’s go-to-market technique. We proceed to work diligently to simplify the expertise and be extra important to their companies with improved and expanded instruments and assets.
At this time, we’re taking the following step in our associate journey by saying a revamped method to skilling that, for the primary time, provides all registered PartnerWorld members entry to the identical coaching and enablement as IBM sellers. Importantly, companions now have entry to these assets similtaneously IBM sellers, and for gratis to them. We’re additionally rolling out a one-stop store for studying and credentialing.
Premium coaching and enablement to assist shut offers
Companions have instructed us that the extra experience they attain within the IBM merchandise they promote, the higher geared up they’re to win with purchasers. With this in thoughts, and with the objective of serving to them win extra, now we have prolonged entry to the identical trainings, badges and enablement supplies that our personal sellers take pleasure in.
The skilling out there to companions carefully aligns to product choices that companions use to ship hybrid cloud and AI options for purchasers, inside information and AI, automation, safety, sustainability, infrastructure and extra. New gross sales and technical badges exhibit a associate’s industry-recognized experience, together with the flexibility to place and differentiate an IBM resolution to purchasers. The badges are additionally shareable on skilled social platforms reminiscent of LinkedIn, and so they journey with the learner.
A number of the extra supplies we make out there embrace:
- Gross sales demos: steering that allows companions to run their very own profitable demos for purchasers, together with verbatim scripts that spotlight advantages of the choices
- Vendor shows: key templates to assist win offers, together with place the providing and share benefits over opponents
- Shopper shows: ready-to-go belongings for shopper conferences that spotlight key advantages and benefits of IBM’s choices
- Digital prospecting: extra content material that showcases IBM product capabilities that may be shared with purchasers, reminiscent of white papers, analyst stories, decks and options briefs
When new content material is made out there, it may be accessed by IBMers and companions on the similar time, to assist enhance collaboration and make engagement extra dynamic.
Improved digital expertise
As a part of IBM’s enterprise to introduce efficiencies in an agile method, companions can entry the skilling and enablement supplies via a brand new studying hub designed to drastically enhance the digital expertise. It’s now easier than ever to seek out the precise coaching on the proper time and full the specified coursework. Customers will discover a extra modernized and constant expertise on the IBM coaching website, making it simpler to seek out assets.
I encourage you to discover – begin now by visiting the educational hub.
IBM’s dedication to the ecosystem
I need to be clear – companions and IBMers are thought-about a single workforce. The investments we proceed to make within the associate expertise are part of our ongoing dedication to be extra important to their companies. Along with what we introduce right now, over the previous yr, now we have doubled brand-specialized associate sellers within the IBM Ecosystem, elevated technical associate sellers by greater than 35% and constructed up the digital expertise with our Companion Portal. Our work has resulted in improved deal registration and launched to companions greater than 7,000 potential offers valued at over $500 million globally. (Proprietary metrics obtained from IBM gross sales information, January 2022–August 2022.)
Our work doesn’t cease right here. We are going to proceed to make investments within the associate expertise in order that collectively, as a single workforce, we are able to obtain our objective of doubling income via the IBM Ecosystem within the subsequent 3–5 years.1 You may have my dedication.
1 Statements relating to IBM’s future path and intent are topic to alter or withdrawal with out discover, and symbolize objectives and aims solely.
