Everybody is aware of in regards to the Recording Academy’s GRAMMY Awards® ceremony, music’s solely peer-recognized accolade and highest achievement. However what goes on on the Academy the opposite 364 days of the yr?
In addition to internet hosting Music’s Largest Evening®, the Recording Academy is difficult at work year-round making certain the recording arts stay a thriving a part of the world’s shared cultural heritage. As a member-based society of music professionals, the not-for-profit represents the voices of performers, songwriters, producers, engineers and all music professionals.
A name for modernization
Ever since its founding in 1956, members have been the lifeblood of the Academy. However participating these 22,000-plus members—together with Recording Academy, Latin Recording Academy®, voting, nonvoting, pupil, lifetime and on-line members—is a rising problem in in the present day’s fast-paced digital setting.
“That is the digital age. And digital experiences outline your model, whether or not you’re a retailer, a financial institution, or the Recording Academy,” says Panos Panay, President of the Recording Academy.
To raised have interaction its members and entice new ones, the Recording Academy wanted to modernize. Emigrate its legacy CRM database to a cloud-based answer, the Academy turned to IBM.
IBM Consulting™ helps the Academy optimize its implementation of Salesforce Expertise Cloud and Salesforce Advertising Cloud platforms as a part of the Academy’s total digital transformation based mostly on hybrid cloud and AI.
Work smarter with AI, automation and clever workflows
Named a pacesetter in IDC’s 2021 Worldwide Salesforce Implementation Companies MarketScape Report, IBM has a novel capability to clear up shoppers’ most urgent enterprise downsides. We accomplish this by way of a full vary of consulting providers spanning technique, design, integration and know-how to create clever experiences, drive innovation at scale and seize progress alternatives. IBM is the undisputed chief in AI-powered clever experiences on the Salesforce platform, enabling end-to-end digital transformation via our choices, capabilities, accelerators and applied sciences.
Part one
Shortly after the Recording Academy launched into its Salesforce journey this previous yr, the music group realized they didn’t have sufficient time or ample sources to unlock the complete worth of the Expertise and Advertising platforms. So that they developed an preliminary two-phase engagement to triage non-negotiable processes earlier than addressing long-term engagement and scalability.
Within the first part of engagement, IBM Consulting helped the Academy workforce develop a roadmap targeted on nominations, ticketing and membership renewal journeys.
Previous to the implementation, the e-mail journey for nominees was managed manually in an un-integrated course of. With simply weeks left to ship out nominee electronic mail notifications, IBM Consulting started conducting IBM Storage™ workshops with the Recording Academy workforce that included mockups of what the journey would possibly appear like. An end-to-end mannequin for accelerating digital transformation, IBM Storage helps generate progressive concepts and equips organizations with the consultants, practices and applied sciences to quickly flip these concepts into enterprise worth. Via this course of, the Academy revamped its electronic mail journey in time for the sixty fifth GRAMMY® nominations.
Throughout this part, IBM Consulting was capable of assist the Academy pace the event of Salesforce performance utilizing pre-built accelerators that saved 1,000 improvement hours and allowed the Recording Academy to customise the expertise.
Now from the second a GRAMMY nominee receives their first electronic mail notification, they’re taken on an interesting and easy-to-follow journey, the place they’ll entry all of the thrilling GRAMMY-related info akin to occasions main as much as the ceremony and the best way to purchase tickets. The place the advertising and marketing workforce beforehand dealt with all communications manually, now they’ll create an automatic journey.
Part two
For the Recording Academy, a important a part of this new journey consists of retaining and recruiting members. With the earlier legacy system, it was troublesome for members and nonmembers to navigate renewals and signups via electronic mail journeys. Now nominees who’re already members of the Academy can rapidly entry the renewal portal, and nominees who usually are not members can simply join, via a completely automated course of.
Insights on the pink carpet
IBM Consulting can be working with the Recording Academy to reinforce the fan expertise of the pink carpet with GRAMMY Insights with IBM Watson®.
Learn extra about GRAMMY Insights with IBM Watson®
twelve months of higher membership service
In accordance with IBM’s newest State of Salesforce report, the perfect performing firms are 70% extra more likely to have established clever workflows of their firms; 86% of those that have established clever workflows say they’ve elevated customer support and satisfaction.
Consultants from IBM Consulting proceed working carefully with the Recording Academy workforce to unlock the subsequent wave of worth from the Salesforce platforms so the nonprofit can develop and scale. This ongoing partnership permits the world’s main society of music professionals to reinforce their member experiences year-round so it will probably construct on its mission “to acknowledge excellence within the recording arts and sciences, domesticate the well-being of the music group and be sure that music stays an indelible a part of our tradition.”
