Summer season 2023 was the summer season of Barbie.
In every single place you appeared there was advertising — posters, advertisements, trailers. There have been Barbie cafés, Barbie Progressive commercials, everybody was carrying pink! It was a pleasant wave of cinematic power.
And it was additionally utterly overwhelming. At occasions it felt inescapable.
Barbie’s advertising felt totally different. And in some methods it was — nevertheless it owes rather a lot to the blockbusters that got here earlier than.
Jaws is taken into account to be the primary summer season blockbuster for lots of causes — however most significantly (and most symmetrically with Barbie) due to its advertising. It was the primary time {that a} studio flooded the market with promoting. In the summertime of 1975, Jaws was inescapable.
Since then, studios have tried to duplicate that technique just about yearly.
However Barbie was totally different — as a result of, in contrast to most blockbusters, Barbie was unabashedly female, enjoyable, and pink. When you’d prefer to find out about how Barbie stole the summer season, take a look at the newest Vox video.
Yow will discover this video and all the library of Vox’s movies on YouTube.