Hive3 launches to attach manufacturers with main AI creatives

By now, manufacturers and people know that they will discover freelance creatives to work on initiatives for them on platforms comparable to Fiverr and even on main social media websites comparable to Instagram, TikTok, and X (previously Twitter).

However generative AI has modified the sport. The expertise is quick changing into a regular artistic software due to the likes of text-to-image turbines comparable to OpenAI’s DALL-E 3, Steady Diffusion, Midjourney, Ideogram, and text-to-video and image-to-video merchandise comparable to Runway’s Gen2 and Pika Labs.

With all these new instruments already powering widely-viewed and groundbreaking artistic initiatives throughout the online, manufacturers could also be left unsure of who and the place to show to when searching for a artistic with command of GenAI.

That’s the issue Forum3 is hoping to unravel. The 2-year-old digital tech startup primarily based in Seattle, Washington, was co-founded by Adam Brotman, former Chief Digital Officer at Starbucks (and creator of the favored Starbucks Rewards cell app) together with Andy Sack, a former innovation marketing consultant for Microsoft CEO Satya Nadella, who each function co-CEOs of the brand new enterprise.

Gamifying AI-created model property with money prizes

Discussion board’s new on-line platform Hive3 was unveiled in preview again in the summertime of 2023. It was constructed to primarily gamify the method of connecting manufacturers with skilled and dynamic AI creatives, providing completely different time-boxed challenges wherein creatives would compete to create the perfect property for a given model in change for money prizes. Winners are chosen by Hive3’s neighborhood and/or a panel of judges.

Since that point, Hive3 has hosted 10 “community-driven challenges” for manufacturers. In the present day, the platform is launching to the general public, and with it’s “Season One,” a sequence of “roughly 30 back-to-back competitions,” for various manufacturers held weekly, in keeping with the location. “To qualify for the playoffs, you simply want to put 1st, 2nd, or third in one in all these.”

AI creatives who place 1st, 2nd, or third in every model problem will obtain some portion of a $5,000 pot, whereas playoff winners will obtain grand prizes between $10,000 and $50,000, in keeping with the Hive 3 website.

Whereas GenAI clearly reveals huge potential and promise as a artistic software, some manufacturers could also be cautious of in search of it out given the unresolved authorized points surrounding the information used to coach the AI fashions that energy the tech, in addition to the truth that the U.S. Copyright Workplace has repeatedly dominated GenAI artworks can’t be copyrighted.

First problem for Crumbl Cookies developing on Nov. 3, 2023

The primary problem is for the white-hot dessert model Crumbl Cookies, and it begins later this week, on Friday, Nov. 3, 2023, with a deadline of Tuesday, Nov. 7, 2023 and a $5,000 complete prize pool.

The precise project for the problem is sort of open-ended up to now, merely “Create an revolutionary advert marketing campaign for a fast-growing cookie firm.”

“The brand new digital transformation playbook begins with manufacturers understanding use AI, and the Forum3 group is uniquely positioned to information manufacturers as they navigate this expertise, typically for the primary time,” stated Brotman in a press assertion. “We sit up for partnering with forward-thinking manufacturers like Crumbl Cookies to generate new kinds of artistic output, activate a neighborhood of consumers, and elevate model advertising utilizing AI.”

Already, the Hive3 neighborhood has employed a roster of influential AI artists and designers to supply tutorials and additional evangelize the platform, amongst them Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre.

“Platforms like Hive3 give creators the chance to make use of new abilities with generative AI expertise to provide full initiatives with completely different software stacks that mimic real-world actions with a aggressive spirit,” stated Cooper. “I’m excited to affix Hive3 as a model ambassador, and I sit up for serving to extra creators advance their abilities utilizing generative AI.”