High Rope Media Presents: How one can Choose a Title for Your Enterprise
Cleantech San Diego member High Rope Media is a is a San Diego-based digital advertising company serving to early to mid-stage startups within the out of doors and cleantech house create and execute highly-effective advertising methods. Their providers embrace strategic consulting, e mail, social media, paid media, PR, and net growth.
The next weblog was initially revealed in High Rope Media’s Advertising and marketing Weblog which gives advertising suggestions and techniques related to cleantech manufacturers and companies.
Finest Enterprise Names: How one can Choose a Title for Your Enterprise.
All of us recall the phrases spoken by Juliet about her Romeo:
“What’s in a reputation? That which we name a rose by every other identify would nonetheless odor as candy.”
— WILLIAM SHAKESPEARE
Finally, Juliet realizes how significant the Montague identify actually is. We can also take into consideration examples of how a rigorously crafted enterprise identify, together with good branding to help it, is so essential.
Take into consideration Nike, Telsa, Patagonia, Dyson. What pictures or emotions do every of those recall to mind? A reputation and a superb model model ought to make you are feeling one thing. Whether or not optimistic or adverse, it impacts you.
The Finest Enterprise Names are Solely A part of the Puzzle
When arising with new names to your firm, does it make you are feeling one thing? How does it have an effect on you?
Steps to Creating Your New Enterprise Title, or Renaming Your Enterprise
Right here are some things to consider when brainstorming new names to your inexperienced tech, cleantech, out of doors recreation, or non-profit enterprise:
- Simple to pronounce and spell accurately
- Evokes optimism, hope, positivity
- Distinct from rivals in your house
- Simply adaptable
- Is it out there
This final bullet: is your new enterprise identify out there, is essential. In right now’s digital age, securing a web-based presence is essential. Be sure that the area for what you are promoting identify is obtainable to your web site, social, and different platforms. As well as, you must conduct thorough analysis to make sure that the identify is just not already in use by one other enterprise. Test for logos and authorized concerns to keep away from potential conflicts sooner or later.
Lastly, think about a reputation that’s memorable and permits for flexibility in branding and advertising.
Instance: How We Created Our Enterprise Title – High Rope Media
The identify High Rope Media happened by way of my love of mountaineering. ‘High rope’ or ‘high roping’ is a climbing time period. When my husband Tyler and I met 20 years in the past in Athens, Greece, our connection was by way of mountaineering. We spent our first weekend collectively climbing in Meteora in northern Greece. Again on this facet of the pond, our first few days had been spent mountaineering in Joshua Tree Nationwide Park.
I’ll admit, the time period ‘high rope’ additionally conjured up reminiscences from my childhood as nicely. I fondly bear in mind watching Hulk Hogan and Jake the Snake Roberts standing on the highest rope of the WWF wrestling ring, leaping into the air, and crushing their opponents with a mighty pile-driver. BAM!
Nonetheless, the wrestling-related pictures quickly pale away, and we determined High Rope Media match most intently with our story, our passions, and extra importantly, with the out of doors recreation trade we wished to work with. We’ve since expanded from the out of doors trade to incorporate manufacturers within the cleantech and greentech house, however our ardour for the outside and serving to shoppers higher inform their story stays.
The Telsa identify is a tribute to inventor and electrical engineer Nikola Telsa.
Naming Your Enterprise: Want Authorized Assist or Going It Alone?
Should you need assistance along with your new enterprise identify there are skilled naming corporations that may stroll you thru the method. There are additionally trademark attorneys to verify your new identify doesn’t come too shut for consolation to a different trademarked model. Nonetheless, if you’re beginning up a small enterprise with out a lot capital, listed below are a couple of extra blogs and books that may assist!
Books about naming your organization and constructing your model:
Does the identify Sunpower let you know instantly what this model is and what they will do for you?
Selecting Your Enterprise Title: Bear in mind to Check it Out
In the long run, upon getting an inventory of some names you’ll be able to dwell with, ensure to check them. There are fairly a couple of methods to perform this:
- What reveals up if you Google your new enterprise identify?
- What do your loved ones, mates, and friends assume?
- Does anybody else use/personal the area identify?
- Are your potential new enterprise names out there on X (Twitter) or LinkedIn?
Spend time with the important thing decision-makers of your organization to evaluate concepts and be open to strategies. There’s undoubtedly quite a bit to consider when selecting a reputation for an organization that’s serving to to resolve a number of the world’s most difficult environmental issues. So, take your time with it. Perhaps a rose by every other identify wouldn’t odor as candy.
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