Google is continuous on with its #GetTheMessage marketing campaign trying to persuade Apple to undertake the RCS messaging protocol, this time taking out a big New 12 months’s-themed advert at Harmon Nook in Las Vegas.
The digital billboard urges Apple to not “drop the ball” on fixing its “pixelated photographs and movies.”
Hey Apple, it is Android
the ball might have dropped on 2022, however you do not have to drop the ball on fixing your pixelated photographs and movies. This is some code to get the ball rolling…
After the quick message, the billboard scrolls by way of RCS code, ending with a plea to prospects to “Assist Apple #GetTheMessage,” the hashtag that Google has been utilizing for the marketing campaign.
Google launched the “Get the Message” push again in August with a full web site highlighting the advantages of RCS, which embrace help for larger decision photographs and movies, audio messages, and greater file sizes, together with improved encryption, cross-platform emoji reactions, and extra dependable group chats throughout totally different gadgets.
Google has been pestering Apple to undertake RCS for nicely over a 12 months by way of the web site, pleas on Twitter, billboards, and extra, however Apple has made no acknowledgement of Google’s efforts. In actual fact, Apple CEO Tim Cook dinner not too long ago stated that RCS isn’t a precedence. “I do not hear our customers asking that we put plenty of vitality in on that at this level,” stated Cook dinner.
All main cellular carriers and producers have carried out RCS help, together with AT&T, Verizon, T-Cellular, Motorola, Nokia, OnePlus, Samsung, Sony, and others, with Apple remaining the lone holdout.
