“Women and gents, Sensible Change welcomes you to Galaxy! We’re approaching at a velocity of 1GB switch in lower than 2 minutes. For all transfers through cable and cloud, knowledge encryption is lively always.”
In a flight attendant-like announcement, Galaxy’s new video spotlighting the convenience of switching over to a brand new Galaxy smartphone from one other working system declares that apps and knowledge out of your former smartphone have moved quick and comfortably made it to their new system. The icons are impressed with their new house, taking a leisurely go searching whereas trying out their new look.
Shot from the attitude of smartphone icons, this amusing video was launched on Samsung Electronics’ YouTube channel in April as a part of the “Samsung Galaxy: All About Switching” marketing campaign. It reveals off main Galaxy options for customers who could also be hesitant to make the swap. In additional than two weeks since its launch, the clip went viral — reaching 21.2 million views and receiving greater than 72,000 likes and 5,400 feedback.
Can I Safely Change to Galaxy? Answering the Actual Issues of Customers
Analysis reveals that considerations concerning the system switching course of are a phenomenon shared by many. From questions concerning the complexity of the switching course of to platform compatibility with current peripherals, to worries over whether or not pictures and different knowledge will be safely transferred with out loss, switching fears are widespread.
In “All About Switching,” the icons mirror customers’ preliminary considerations, turning into misplaced in confusion upon listening to that they’ll be shifting to a brand new house. Comical conversations ensue between the personified icons to assist ease customers’ potential worries.
▲ Knowledge transferred to Galaxy by way of the Sensible Change app (left) and a shopper their transferred knowledge (proper).
Right here to reassure each involved icons and customers alike is the Galaxy Sensible Change app. The swap to Galaxy is over in a flash, complemented by the full of life and dynamic icons. Even with out facial options, their expressions and detailed animation results assist carry every icon to life. Actually, 3D animation was used to reinforce the delicate expressions of the Samsung Knox icon to imitate the delicate actions of a mouth and eyebrows.
▲ A credit score display screen on the finish of the video reveals the video’s voice actors throughout recording.
To assist create this entertaining video, Samsung enlisted the assistance of some notable voice actors who’ve appeared in Hollywood blockbusters reminiscent of Star Wars and Jurassic Park and an animation voice appearing specialist whose credit embody the U.S. variations of Naruto and Bleach. As well as, detailed animation results assist carry every icon to life. In the direction of the tip of the video, viewers see behind-the-scenes clips of the voice actors in motion.
From Sensible Change to One UI: Spotlighting the Distinctive Galaxy Expertise
Via the “All About Switching” video, Samsung just isn’t solely displaying how simple it’s to make the swap to Galaxy but in addition introducing the distinctive options and advantages of Galaxy. The video is split into a number of chapters together with Sensible Change, SmartThings service, Samsung Knox safety, Fast Share and One UI. The icon of every characteristic pops up throughout the corresponding chapter to introduce what it does whereas addressing any conditions customers could encounter.
▲ (From left) The icons of the options, together with SmartThings, Samsung Knox and Fast Share, introduce what the options do in a compelling method.
As an illustration, the SmartThings icon declares that “Nothing’s extra essential than connections!” and goes on to say that Galaxy can join to varied wi-fi headphones, TVs, lights and different IoT platforms. The Samsung Knox icon is available in proper after to clarify that knowledge will stay protected and guarded for generally used apps and those who require additional safety reminiscent of monetary apps. To study extra about every characteristic, viewers can merely choose the chapter they’re all for.
▲ A number of the feedback left by viewers on the “All About Switching” video uploaded to Samsung Electronics’ YouTube channel.
Galaxy followers worldwide have reacted to “All About Switching,” posting feedback on the Samsung Electronics’ YouTube video which can be simply as humorous because the video itself. As some viewers mentioned: “I’ll by no means take a look at my icons the identical after seeing this,” “We’d like season 2,” and extra. A viewer who recognized themselves as a unique smartphone consumer left a protracted remark that echoed the reactions of many others: “This was so tasteful and informative and may def [sic] assist others see how simple it may be to modify over [to Galaxy].”
“The ‘All About Switching’ video was designed to introduce the benefits Samsung Galaxy can provide to customers who’re hesitant about making the swap to Galaxy in an entertaining and relatable approach,” mentioned Sonia Chang, Vice President of Advertising and marketing Staff of MX Enterprise at Samsung Electronics, who led the video creation. “We hope that Galaxy’s distinctive benefits and the comfort of Sensible Change resonate with customers by way of the video’s dynamic storytelling.”
Following the optimistic response to the video’s launch, Samsung is planning to develop comparable content material to introduce the distinctive options and functionalities of Galaxy in revolutionary and fascinating methods.
