Solely a fraction of on-line retailers in Germany, Austria, and Switzerland supply free supply for on-line orders. The most important group of sellers prices consumers a mean of between 2 and 5 euros for delivery.
That is in response to current analysis on delivery and return administration by the German retail institute EHI. Out of the 81 established on-line retailers examined within the DACH area, solely 4 don’t cost delivery charges.
Delivery prices
For 3 retailers , delivery prices common beneath 2 euros, the biggest group of sellers (47, or 58 p.c of the overall) cost a mean of between 2 and 5 euros, 38 suppliers (47 p.c) cost a mean of between 5 and 10 euros. A handful of shops cost consumers greater than 10 euros for delivery.
A handful of shops cost consumers greater than 10 euros for delivery.
So, free delivery is much from the norm; it’s an exception within the DACH area. The identical examine by EHI additionally highlighted that avoiding returns is a major focus for on-line retailers within the three nations talked about.
Headwinds
In a assertion, EHI relates its analysis outcomes to the present headwinds for on-line retailers. In response to the institute, they need to “look at their processes and price buildings and optimize them if mandatory”. In spite of everything, “after lengthy durations of progress for on-line retail, the present forecasts are removed from optimistic”.
‘Forecasts for on-line retailers are removed from optimistic.’
On-line product spending in Germany skilled a double-digit decline for the primary time final 12 months, not too long ago reported by the Bundesverband E-Commerce und Versandhandel Deutschland.
Supply charge focus
In the meantime, shoppers are additionally watching their spending, as evidenced by this week’s revealed Ecommerce Supply Benchmark Report 2024, based mostly on in depth analysis into eight main on-line markets, together with Germany and 4 different European nations. Shoppers prioritize supply charges over velocity, comfort, monitoring, and sustainability, in response to the Auctane examine.
