Fb Ad Sizes and Specs for 2024 (Information)

Ahead-thinking ecommerce manufacturers are all the time looking out for brand new channels and methods to place merchandise in entrance of shoppers. Over time, we’ve seen many manufacturers have success branching out on conventional marketplaces like Amazon, Etsy, and eBay. However fashionable marketplaces are continuously rising, and prospects are all the time discovering new methods to work together with manufacturers and study new merchandise. Promoting on Fb is likely one of the fashionable marketplaces the place many manufacturers are discovering success, assembly buyers the place they’re at.

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And it goes past really promoting on Fb. You’ll be able to use Fb as an promoting channel to push customers again to your branded Shopify web site, the place you might have extra management over the expertise and relationship.

Desk of contents

Fb Ad sizes for 2022

Fb feed advertisements sizes

Fb feed advertisements advocate a decision of at the least 1080 by 1080 pixels and is usually a most of 30 megabytes. The technical minimal requirement for dimension is 600 by 600 pixels with no most. ​​Fb helps picture ratios from 1.91:1 to 4:5, although provide advertisements and advertisements with inventory pictures require the 1.91:1 ratio.

So far as textual content goes, you’ll be able to have as much as 40 characters in your headline, 125 characters in your major textual content, and 30 characters in your description.

Fb feed advertisements are the primary ad sort. Customers see these of their Fb feeds, blended in with posts from their mates, teams, and pages. Fb feed advertisements may be nonetheless photos, animated GIFs, or movies. This consists of panoramic photographs and 360-degree pictures.

Fb feed ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 600 x 600 pixels
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1.91:1 to 1:1

Fb carousel advertisements sizes

Fb carousel advertisements additionally present up in customers’ information feeds. These Fb ad sorts embody a number of photos or movies as a substitute of only one. The visuals are offered in a gallery- or slideshow-like format, and you should utilize wherever between two and 10 photos or movies.

The ad dimension necessities for Fb carousel advertisements are just like Fb feed advertisements. Pictures may be as much as 30 megabytes and movies as much as 4 megabytes, and they need to be at the least 1080 by 1080 pixels in decision. You’ll need to stick with a picture ratio within the vary of 1.9:1 to 1:1. Movies have to be at the least one second lengthy and may be so long as 240 minutes.

Different pointers embody as much as 40 characters for the headline, 125 characters for the first textual content, and 20 characters for the outline.

Fb carousel ad sizes at a look:

• Most file dimension: 30 MB for photos; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photos; 120 x 120 pixels for movies
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1.9:1 to 1:1 ​​

Fb proper column advertisements sizes

Fb’s proper column advertisements don’t present up in the primary information feed. As an alternative, they seem on the right-hand facet of Fb pages for desktop customers. Cell customers don’t see Fb proper column advertisements.

Among the identical ad dimension pointers apply for Fb carousel advertisements and proper column advertisements. Which means you’ll be able to have photos as much as 30 megabytes or movies as much as 4 megabytes. You can even add as much as 10 visible belongings, however Fb will solely show the primary one for proper column advertisements. The decision ought to be at the least 1080 by 1080 pixels, and movies may be from one second as much as 240 minutes.

There are some variations from Fb carousel advertisements, although. The picture ratio in your proper column advertisements ought to be 1:1. You’re restricted to 40 characters for proper column ad headlines, and there’s no house for every other copy.

Fb proper column ad sizes at a look:

• Most file dimension: 30 MB for photos; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photos; 120 x 120 pixels for movies
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb in-stream video advertisements sizes

Fb in-stream video advertisements additionally use the carousel format, besides these seem in customers’ Fb Stay feeds. In different phrases, when somebody is watching Fb Stay movies, your in-stream video advertisements could seem after the person has been tuned in for at the least one minute. In contrast to proper column advertisements, Fb in-stream video advertisements seem just for cellular customers.

You should use two to 10 movies on your in-stream video ad carousel, every ranging wherever from one second to 240 minutes. Movies may be as much as 4 gigabytes in dimension. The picture ratio must be 1:1, and also you additionally want a decision of at the least 1080 by 1080 pixels, although there’s no most decision.

Right here, you even have house for copy. This features a 40-character headline and 20-character description, and 125 characters for major textual content.

Fb in-stream video ad sizes at a look:

• Most file dimension: 4 GB
• Most picture dimension: 120 x 120 pixels
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Video Advertisements: The right way to Cease Scrolling Customers and Interact Them With Your Ad

Fb Market advertisements sizes

You can even run advertisements on Fb Market, which is the social community’s Craigslist-esque characteristic the place customers can promote and browse objects on the market. Fb Market listings are free for customers, and advertisers also can pay to position their advertisements on this part of the positioning.

Fb Market advertisements share the identical dimension pointers as in-stream video advertisements: two to 10 movies, one second to 240 minutes every; as much as 30 megabytes for photos and 4 gigabytes for movies; at the least 1080 by 1080 pixel decision (no most); and a 1:1 picture ratio.

You even have the identical pointers for copy: 40 characters for the headline, 20 characters for the outline, and 125 characters for the first textual content.

Fb Market ad sizes at a look:

• Most file dimension: 30 MB for photos; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photos; 120 x 120 pixels for movies
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb On the spot Articles advertisements sizes

Fb On the spot Articles are exhibited to cellular customers in an effort to optimize the content material expertise. These Fb ad sorts are content-first and sometimes embody a good quantity of copy for customers to learn. That’s why they’re particularly optimized for cellular customers—to make the content material simpler to digest and interact with from a smaller system.

The Fb ad sizes for On the spot Articles are just like different ad sorts. You’ll be able to have two to 10 photos or movies, 30 megabytes for photos and 4 gigabytes for movies. Movies may be wherever between one second and 240 minutes lengthy. You’ll want a 1:1 picture ratio and at the least 1080 by 1080 pixel decision.

Once more, you might have house for a headline, description, and first textual content. You’ve the identical necessities as different sorts, 40 characters, 20 characters, and 125 characters, respectively.

Fb On the spot Articles ad sizes at a look:

• Most file dimension: 30 MB for photos; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photos; 120 x 120 pixels for movies
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Organising Shopify’s Fb channel for advertising

Fb Tales advertisements sizes

Fb Tales are just like Instagram Tales—these posts expire after 24 hours, so customers can solely see them for a restricted time. Customers scroll by way of Fb Tales from the individuals and pages they observe, and so they see ads intermittently.

Fb Tales, or Expandable Carousel, advertisements have a most of three picture playing cards and you may’t use video. Every picture may be as much as 30 megabytes in dimension, with a width of 500 pixels. Fb recommends leaving at the least 250 pixels at each the highest and the underside of your picture to go away house for calls to motion and different in-app textual content. The picture ratio ought to be 1:1 and determination at the least 1080 by 1080 pixels. You even have 125 characters for major textual content.

Fb Tales ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 500 pixels large
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb assortment advertisements sizes

Fb assortment advertisements seem in customers’ information feeds and are very best ad codecs for ecommerce manufacturers specifically. These advertisements take customers to a Fb On the spot Expertise, which is a full-screen in-app touchdown web page devoted to that includes your model and merchandise. Customers can store instantly from these touchdown pages.

Fb assortment advertisements characteristic a canopy picture or video plus three particular person product photos—all of them share the identical dimension pointers. Pictures may be as much as 30 megabytes—movies as much as 4 gigabytes—and have at the least 1080 by 1080 pixel decision and a 1:1 picture ratio.

You additionally get 40 characters for a headline and 125 characters for major textual content.

Fb assortment ad sizes at a look:

• Most file dimension: 30 MB for photos; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photos; 120 x 120 pixels for movies
• Decision: at the least 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Pixel: The right way to Create Higher Fb Advertisements for Extra Conversions

Transferring ahead together with your Fb advertisements

Utilizing your on-line retailer as your mission management middle actually has its benefits. It’s simpler to handle all points of your enterprise, you’ll be able to keep away from vendor restrictions, and you may seamlessly combine numerous areas of your enterprise for a clearer holistic image. Nevertheless, you continue to want to satisfy patrons the place they’re at, and that’s the place distribution channels like Fb come into play.

Right now’s thriving ecommerce manufacturers exist on extra than simply their very own branded web sites. They’ve a multichannel strategy to constructing buyer connections and finally selling and promoting their merchandise. Promoting and promoting on Fb is only one avenue that on-line entrepreneurs can take.

Once you combine promoting on Fb with Shopify, promoting on Fb turns into so much easier. You’ll be able to robotically sync your product catalog, promote your merchandise the place individuals store, and handle every thing from inside your centralized Shopify dashboard.