In naming the primary six gatekeepers, the EU has listed 22 core platform companies that should adhere to the Digital Markets Act.
Notably not amongst them is Apple’s iMessage, which implies it will not be compelled to undertake RCS.
This reality is short-term, because the EU is launching a five-month-long investigation into Apple’s iMessage and several other Microsoft companies to find out its future.
For now, the European Fee’s newest determination lets Apple off the hook from bringing RCS help to iMessage. In keeping with a press launch, the EU has labeled six corporations: Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft as “gatekeepers” below the Digital Markets Act (through BGR). The DMA’s intention is to guard shoppers and companies by encouraging more healthy competitors between corporations — and now, the Gatekeepers.
In doing so, the EU named 22 core platform companies that give these corporations their gatekeeper standing, and Apple’s iMessage is notably not certainly one of them after the corporate argued that iMessage adoption is just too small. A ruling like this is not going to require Apple to undertake RCS messaging help.