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Posted by Joseph Mills, Group Product Supervisor, Google Play
As a platform, we at all times wish to assist builders convey progressive concepts to life. Google Play hosts quite a lot of blockchain associated apps, and we all know that our companions are excited to broaden on these choices to create extra participating and immersive digital experiences with tokenized digital property similar to NFTs. Like with any rising know-how, we should steadiness innovation with our accountability to guard customers. So, we’ve spoken with builders about responsibly supporting these alternatives whereas persevering with to offer a protected, clear, and trusted expertise for everybody.
At present, we’re happy to share that we’re updating our coverage to open new methods to transact blockchain-based digital content material inside apps and video games on Google Play. From reimagining conventional video games with user-owned content material to boosting person loyalty via distinctive NFT rewards, we’re excited to see inventive in-app experiences flourish and assist builders broaden their companies.
Holding Customers Protected Whereas Fostering Innovation
As blockchain know-how continues to evolve, sustaining person belief is paramount. As a part of the coverage replace, we’re requiring that apps be clear with customers about tokenized digital property. For instance, if an app or sport sells or permits customers to earn tokenized digital property, builders should declare this clearly. And whereas tokenized property are supposed to construct extra enriched, immersive experiences, as an added person safety, builders could not promote or glamorize any potential incomes from taking part in or buying and selling actions.
In keeping with Google Play’s Actual-Cash Playing, Video games, and Contests coverage, apps that haven’t met playing eligibility necessities can’t settle for cash for an opportunity to win property of unknown real-world financial worth, together with NFTs. For instance, builders shouldn’t provide purchases the place the worth of the NFT customers obtain will not be clear on the time of buy. This consists of, however will not be restricted to, providing mechanisms to obtain randomized blockchain-based objects from a purchase order similar to “loot bins”.
Unlocking Innovation Throughout the Trade
Google Play succeeds when our companions succeed. These new tips have been developed in shut session with app and sport builders and incorporates their suggestions on how we will proceed to assist their companies.
“We actually admire Google’s partnership on this collaborative effort to result in innovation on this area and transfer these new economies ahead. We expect these new insurance policies are steps ahead for each gamers and builders alike and can positively impression the adoption of recent know-how whereas additionally defending shoppers.”
– John Linden, CEO, Legendary Video games
“At Reddit we consider in empowering our customers by offering transparency and a accountable strategy to blockchain-based digital content material – like our Collectible Avatars. We partnered with Google to assist replace their coverage, aimed toward making a stage taking part in discipline that promotes person belief, and accountable utilization of blockchain know-how. By setting clear tips, we will be certain that our customers make knowledgeable selections whereas having fun with immersive experiences.”
– Matt Williamson, Senior Engineering Supervisor, Reddit
Wanting Forward to Future Alternatives
We’ll proceed to have interaction with builders to grasp their challenges and alternatives — and the way we will finest assist them in constructing sustainable companies utilizing blockchain know-how. As a subsequent step, we’re speaking to trade companions about additional enhancing our assist of blockchain-based app experiences, together with in areas similar to secondary markets.
We’ll hold you posted on our progress. Within the meantime, we’re excited to see how at present’s blockchain coverage announcement brings extra enjoyable and delight to apps and video games throughout Google Play.
For extra on the blockchain coverage and different adjustments introduced at present:
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