Eire’s telecommunications firm, eir, has launched its new model id, ‘eir for all,’ representing a EUR 2 million funding. Reportedly, that is the primary main model refresh in nearly 10 years with a brand new id. Eir stated this marks a major transformation for the corporate following its EUR 1.2 billion five-year infrastructure funding and buyer expertise overhaul since rebranding from Eircom in 2015.
Additionally Learn: Eir Invests 4 Million Euros to Rework Retail Shops Throughout Eire
The ‘eir for all’ Initiative
Based on the corporate, the brand new id blends eir’s heritage with its up to date function in Irish society, emphasising its dedication to fostering connections nationwide. ‘eir for all’ goals to advertise inclusivity and accessibility, reflecting the corporate’s imaginative and prescient of a related neighborhood the place everybody can thrive.
Unveiling the Transformation
Unveiled at eir’s Dublin HQ to over 3,000 eir workers throughout Eire, in 4 care hubs throughout Sligo, Cork, Limerick, and Waterford, the model will probably be phased in throughout operations, featured in promoting, sponsorships, and neighborhood partnerships.
Saying the model refresh, eir highlighted that over the previous 12 months, 5G information visitors has elevated by round 110 p.c, and general information visitors is up.
“The brand new ‘eir for all’ model id profiles particular person individuals, households, and communities throughout Eire, demonstrating how eir’s expertise helps individuals join for a greater Eire,” the corporate stated, noting that eir, as a part of its new model id, has additionally invested EUR 4 million refurbishing 21 shops on excessive streets and in retail parks.
Additionally Learn: Eir Invests 4 Million Euros to Rework Retail Shops Throughout Eire
Commenting on the model announcement, eir stated, “We’re delighted to introduce ‘eir for all,’ our new consumer-focused model proposition that marks a major milestone in our journey as Eire’s main telecommunications firm. This initiative underscores our dedication to redefining connectivity throughout the nation, guaranteeing each particular person has entry to seamless, world-class expertise, and connectivity options.”
Eir says it continues to broaden its high-speed fiber and 5G networks throughout Eire.
