Final yr, I expanded my duties as head of Samsung’s MX Enterprise, to guide our Company Design Heart. My profession as an engineer taught me that essentially the most chic designs are intertwined with technological innovation. This new accountability permits me to delve deeper into how the synergy of design, engineering and R&D can yield transformative experiences. With my fellow designers, I’ve launched into a deep exploration of Samsung’s design technique to know our roots and envision our development.
Totally different Occasions, Unchanged Dedication
In 1996, Samsung dedicated to a philosophy: “Impressed by People, Creating the Future.” It means our creations are conceived with a deep understanding of you, the consumer, and we maintain an unwavering perception {that a} user-centric method is the important thing to the longer term.
We really feel this much more keenly practically 30 years on, as we ponder the fluid nature of human interplay. Customers worth experiences over mere achievements and significant connections over uncooked technological prowess. We have now distilled the Samsung design philosophy into three Design Identities, every one with you on the middle: our merchandise should be Important, Modern and Harmonious.
Important design prioritizes readability of goal and ease of day by day use. Modern design emphasizes originality, reflecting goal in new and distinct methods. Harmonious design ensures all components work collectively for a holistic goal, aligning with societal, environmental and moral values.
Impressed by People, Creating the Future
These three Design Identities are exemplified by our newest {hardware} and software program ecosystem.
Take, as an illustration, the act of folding and unfolding a smartphone. It appears easy. Nevertheless, that simplicity customers really feel is simply achieved by way of a rigorous concentrate on what’s most important and intuitive. The minimal, smooth look housing specialised hinge performance emphasizes our dedication and the inherent great thing about important design.
We’ve raised the requirements for foldable smartphone ergonomics. A distinction of millimeter in a tool’s thickness might not sound like an enormous change, however each gram and millimeter in a foldable system requires an engineering breakthrough. It calls for craftsmanship with ardour. When finished effectively, the profit to customers is large. That’s why we’ve innovated to make our newest foldables slimmer and lighter than our earlier generations.
Samsung Galaxy foldable is accomplished by its customers, with its personalised expertise. With our Galaxy foldables, your self-expression reaches new ranges with, actually, essentially the most versatile digital camera expertise in Samsung Galaxy. You may seize the proper angle, hands-free. The improved multitasking expertise like a PC additionally raises the bar for productiveness. You may work, collaborate or sport on-the-go.
Samsung Galaxy Tab and Wearables are designed in the identical spirit. They work with one another harmoniously in an ecosystem that opens up a robust related expertise, serving as a seamless extension of your wants, priorities and distinctive persona.
Regardless of the Samsung Galaxy expertise is, once we say, “Impressed by People,” we don’t simply imply individuals. We additionally imply their communities, their surroundings and their planet. Samsung Galaxy gadgets are designed with sustainability for the longer term in thoughts, as a result of even the smallest actions may contribute to a big influence — reminiscent of defending our planet. Once we say, “Creating the Future,” that features our accountability at this time to make sure a sustainable tomorrow for the longer term technology.
Our Shared Journey to a Higher Tomorrow
When design comes along with technological innovation, it brings forth new potentialities. With progressive applied sciences, individuals can benefit from at this time, and in the end, create the very best tomorrow. We invite you to hitch us at Unpacked, the place we’ll pull again the curtain on our newest gadgets and experiences — impressed by you, created for you.
In a method, they had been practically 30 years within the making, a end result of many years of human-inspired design. However, that is additionally just the start. Seeing the methods our improvements mix into your lives, enabling new potentialities for creativity, productiveness or self-expression, will encourage the subsequent steps of our journey. So, let’s navigate this journey collectively, harnessing design and expertise to create a future that actually displays you.
Mark your calendars for July 26!
