Who says retail is useless? If the brand new DJI Fifth Avenue is any indication, it’s alive. And, it’s respiratory recent life to the concept of what a retail retailer ought to appear like.
DJI on March 4, 2024 opened a brand new idea retailer on New York Metropolis’s well-known Fifth Avenue. This marks the primary such idea retailer in america from DJI, which has opened different comparable shops in Asia and the UK. I even visited DJI’s retailer in Hong Kong again in 2018, which was an analogous idea. That particular Hong Kong retailer truly closed in 2021, although reopened in 2023.
The New York Retailer, like all the opposite DJI shops on the planet, present a singular technique to put your palms on precise DJI merchandise, whereas getting 1:1 consideration from DJI staff. No ready on maintain obligatory. For DJI devotees, they’re a vacation spot. And for individuals new to drones, the shops supply up an area to study concerning the know-how.
Right here’s all the things it is advisable to know concerning the new DJI Fifth Avenue idea retailer:
DJI’s New York Metropolis retailer: all the things it is advisable to know
What to anticipate from the DJI Fifth Avenue idea retailer
Unsurprisingly, the shop sells nearly your complete lineup of DJI’s digital camera drones, handheld imaging gadgets, motion cameras and associated equipment which are nonetheless in manufacturing. For instance, consumers who stroll in as we speak ought to anticipate to see the newest Mavic, Air, Mini, Avata, Encourage, and FVP (First Particular person View) drone sequence in addition to the skilled and client handheld merchandise, together with Ronin, Osmo Pocket, Osmo Motion, and Mic sequence.
It’s a spot to get your palms on the latest DJI tech, which lately is the Ronin 4D-8K, Osmo Pocket 3 and DJI Mini 4 Professional.
Past shopping for stuff, it’s additionally a spot to get after-sales help from an in-person DJI worker. That’s a mannequin that largely mirrors different electronics producers corresponding to Apple. Apple is known for the ‘Genius Bar’ present in its shops. It’s additionally a key transfer for DJI, which has lengthy been criticized for its customer support (or lack thereof). By nearly any metric, the flexibility to get in-person help ought to clear up that drawback — so long as you’re fortunate sufficient to be bodily current in New York your self to truly get that help.
There’s even a drop-off and pick-up service for {hardware} repairs, upon which DJI touts a 48-hour turnaround time. For all purchases made in-store, you’re entitled to a 60-day, no-questions-asked return coverage.
The design of DJI’s Fifth Avenue idea retailer
As DJI has carried out with the aesthetic of its merchandise (I’m you, modern, white, curved DJI Phantom drone), the design of the brand new DJI New York retailer largely mirrors the Apple aesthetic.
Throughout each the storefront and inside, it’s a futuristic design that embraces the ultramodern, minimalist aesthetic. White oak finishes body aluminum composite supplies.
Tips on how to go to the DJI NYC retailer
The DJI NYC retailer is situated at 685 Fifth Avenue. That’s sandwiched between E 54th Road and E 53rd Road. It sits adjoining to different massive names in retail together with Coach, Stuart Weitzman and Tag Heuer. It’s additionally proper subsequent to the Microsoft Retailer, giving tech nerds a compelling block to buy. The present New York DJI retailer hours (although they may change) are:
- Tuesday by means of Sunday: 10 a.m. to eight p.m.
- Monday: 11 a.m. to 7 p.m.
For much more retailer images (and for updates concerning the retailer), try the official DJI New York Metropolis Retailer Instagram account.
The place can I discover different DJI shops world wide — and the place will DJI launch extra?
Whereas that is the primary DJI retailer in america, it’s not the primary on the planet.
Over in the UK, you’ll discover one in Birmingham, known as the DJI | Hasselblad Flagship Retailer by DJI Retail UK. Opened in 2023, the shop is situated within the metropolis heart subsequent to the Bullring procuring heart.
Its presence is extra strong in Asia. That features the corporate’s retailer in Beijing. Situated in Beijing’s central enterprise district, DJI’s Beijing Flagship Retailer spans two-stories. Surrounded by glass, it options that acquainted industrial design with picket counters.
Additionally in China, DJI runs a DJI Flagship Retailer in Hangzhou. Once more, Hasselblad stands on the entrance and heart, with a Hasselblad Interactive Zone, plus areas for flight assessments and workshops.
And don’t overlook DJI’s fantastically designed retailer in Shenzhen, not removed from the lavish DJI headquarters constructing, which opened in 2022.
The record goes on.
And should you assume you’ve seen a DJI retailer within the U.S., you’re not fully incorrect, however you’re not fully proper both. Approved DJI sellers can run their very own brick-and-mortar shops. At one level, you would store at a DJI Approved Retail Retailer in San Francisco’s Jackson Sq.. And never removed from the official DJI retailer on Fifth Avenue, you’ll discover a certified DJI retail retailer in Backyard State Plaza in Paramus, New Jersey.
Now that NYC has an official DJI retailer, will we see extra shops across the U.S.? DJI hasn’t explicitly stated sure, however Christina Zhang, Senior Director of Company Technique at DJI, has instructed that the corporate remains to be attempting to develop its client division — which can very properly suggest extra retail shops.
“We proceed to see rising client demand all through North America as we broaden our client product portfolio,” Zhang stated. “With the opening of our Fifth Avenue idea retailer, we’re creating an area for our prospects to study, uncover and store.”
