Develop person acquisition and retailer conversions with the up to date Play Retailer Itemizing Certificates course

Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy

Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 international locations enhance their app installs. Over the course of the coaching, builders be taught important cell advertising and marketing finest practices, together with methods to leverage Play Console progress instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).

At the moment, we’re excited to launch a serious replace to our self-paced coaching, protecting all the newest CSL and SLE options, in addition to real-world examples displaying the way you may use them to drive person progress. We’re additionally releasing video research information collection that will help you lock in your new data forward of the examination.

The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings assist you to present totally different variations of your title’s Play Retailer content material to totally different folks. For instance, you may create variations tailor-made to customers in several international locations the place characteristic availability varies, or an expertise only for customers who’ve lapsed or churned.

Customized retailer listings will help you convey the simplest messaging for various customers. Based mostly on an inner comparative evaluation, CSLs will help enhance an app or sport’s month-to-month lively customers (MAUs) by a median of over 3.5%¹.

Retailer itemizing experiments, then again, provide a solution to discover what icons, descriptions, screenshots (and extra) convert the perfect on your title on the Play Retailer.

These are options you should use at the moment! Google Play Academy’s coaching now contains 4 new programs on customized retailer listings, 4 up to date present programs, and 9 new research information movies.

Right here’s what some builders, entrepreneurs and entrepreneurs have stated about their expertise after getting skilled up and licensed:

Studying finest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that straightforward as utilizing the correct icon elevated acquisitions of one among our video games by roughly 60%

Adrian Mojica 

Advertising Inventive, GameHouse (Spain) 

The data I gained empowered me to make extra knowledgeable selections and be taught efficient methods. The credibility I acquired from the certificates has opened new doorways in my profession. 

Roshni Kumari 

Pupil & Campus Ambassador (India)

Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% enhance in our sport launch pace general. 

Kimmie Vu

Chief Advertising Officer, Rocket Recreation Studio (Vietnam)

Prime tricks to put together on your certificates examination

1. Take the coaching and watch the research information movies
2. Cross the examination and get licensed
3. Get began with customized retailer listings and experiments

Begin your studying journey on Google Play Academy at the moment!

¹ Supply: Inside Google information [Nov 2022] evaluating titles that use CSL to people who don’t.