You requested. We delivered: Introducing the Cloudera Associate Community
Cloudera’s channel applications staff consistently strives to enhance how we have interaction, reward, and collaborate with our companions. And primarily based in your suggestions, we’re changing Cloudera Join with a brand new program, Cloudera Associate Community (CPN). It gives extra complete instruments and assist that can assist you go to market quicker, in addition to industry-leading incentives and promotions that we’ve aligned with your small business and gross sales fashions.
It’s time for a extra sturdy associate ecosystem
The Channel has change into more and more aggressive and complicated, with the common associate sustaining round 30 vendor relationships. After all, getting the utmost profit from these relationships, whereas growing and sustaining product experience, generally is a problem.
Rachel Tuller, head of world associate technique and Alliances acknowledged Cloudera might do extra to alleviate companions’ challenges. “They drive progress for us and we should make it simpler for them to work with us and place our answer with their prospects. So we’re kicking off the revamp of our associate program to raised align with our companions’ wants and enterprise fashions.”
Cloudera Associate Community fundamentals
With CPN, we’ve shifted to a points-based system pushed by behaviors and competencies, which reward companions for his or her dedication to rising their Cloudera enterprise. Companions unlock unique reductions and different advantages as they advance by means of 4 tiers: Member, Choose, Premier, and Strategic.
These are just a few methods to earn membership factors and different incentives:
- CPN competency program: Companions can earn competencies by growing options and driving gross sales in particular industries and knowledge use instances. This system presents advantages like specialised badging and advertising supplies, and a presence on our web site.
- Deal registration: Gross sales companions have entry to the brand new associate portal to file new alternatives (and closed offers).
- Membership engagement: Companions are incentivized to finish product coaching and certify Cloudera merchandise and options.
- What’s totally different in regards to the Cloudera Associate Community?
Whereas working with a associate needs to be straightforward, it also needs to create new income routes. We’ve designed CPN to make sure partnering with Cloudera creates worth for your small business. We’ve rolled out further channel incentives, extra advertising assist and coaching, improved onboarding, and ongoing assist to develop your Cloudera buyer base.
Extra channel incentives
We’ve elevated our monetary dedication to our companions by providing decreased program charges (all charges will probably be waived by means of February 27, 2023), and new emblem rebates.
Higher advertising assist
We’ve relaunched our MDF program and constructed new advertising instruments and content material into our program. Some new program options embrace:
- Proposal primarily based MDF: Make the most of versatile funding plans that may be issued to run co-marketing actions that align with our joint enterprise plans.
- Marketing campaign automation: Drive demand and speed up time to market with pre-built, co-branded, adaptable campaigns.
- An asset library: Entry co-brandable, customizable content material and the best Cloudera messaging to assist your gross sales efforts, together with custom-made certifications and badges.
- Lead administration: Qualify, analyze, and nurture potential Cloudera alternatives and convert them into offers.
- Banner creator and editable templates: Publish custom-made web site banners to your individual web sites.
Enhanced associate coaching and enablement
We’re offering in depth enablement sources so you may successfully place Cloudera to develop our companions’ fashionable knowledge methods.
- Skilled accreditations: Construct experience in Cloudera merchandise, instruments, applications, and sources at your individual tempo.
- Cloudera Associate Academy: Entry our coaching library with specialised studying paths for each gross sales and technical associate roles.
- Specialised {industry} coaching and certifications: Develop superior large knowledge experience and different real-world expertise.
Expedited associate onboarding
We’re accelerating time to sale by means of our new FastTrack OnBoarding Applications.
- FastTrack for ISVs: Helps unbiased software program distributors, shortening their time to worth and driving new use instances.
- FastTrack for SaaS: Allows SaaS companions to go to market quicker with our new CDP One SaaS answer.
Relationship administration and neighborhood constructing
We’re intent on constructing and supporting a robust associate neighborhood.
- Associate Success Workforce and Associate Success Desk: Provides 24/5 dwell assist.
- Associate-specific weblog and publication: Ship important articles, bulletins, and information for companions.
- Cloudera Technical Group: Helps greater than 93,100 members.
- Associate LinkedIn web page: Gives information, info, and the chance to hitch the dialog.
Let’s develop collectively
We’ve all the time been targeted on serving to companies maximize the worth of their knowledge. Our new Cloudera Associate Community represents our dedication to reaching extra organizations with our valued companions. By simplifying processes and lowering the friction of doing enterprise, we are able to concentrate on constructing sturdy relationships that lead to bigger, extra worthwhile offers.
And we’re simply getting began. We’re actively iterating and evolving our associate choices primarily based in your experiences and wishes. Learn the official press launch and go to our Associate Portal to study extra. Tell us what you assume.
