Cisco and Our Companions: We Are Larger Collectively!

November 18, 2023

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Picture of Rodney Clark, SVP of Partnerships and Small & Medium Business — Co-authored by Rodney Clark, SVP of Partnerships and Small & Medium Enterprise

Thanks to all of our Companions who joined us digitally or traveled to Miami Seashore for Cisco Associate Summit 2023. This occasion is one we sit up for all 12 months–and what an incredible week it was. From the worldwide keynotes, chief perception periods, fastidiously curated breakout periods, and intensive 1:1 conferences and networking alternatives, we organized round one objective–to be Larger Collectively.

We’re dedicated to creating this program partaking, inspiring, and related with instantly relevant content material that can assist you develop and evolve what you are promoting. Your suggestions thus far signifies we hit the mark, however please proceed to share suggestions together with your native groups. We wish to hear from you!

We additionally wish to reiterate what you heard from us and the opposite Cisco audio system–THANK YOU. Thanks for serving to us serve our mutual clients, for bringing our know-how to life and rising its worth. Thanks for pushing and difficult us and retaining us accountable. As we glance exterior and look to the longer term, it’s clear–the easiest way ahead is collectively.

We’re in a brand new period

The world is altering quickly. The time-tested methods we now have leaned on to succeed are evolving and, in some circumstances, should be fully redrawn. Be assured–Cisco is prepared–not only for in the present day’s challenges, however for the alternatives of tomorrow. We’re accelerating our tempo of innovation, our platform technique is working, and our portfolio is the strongest it’s been in a long time. The Cisco Associate Ecosystem is stronger, extra resilient, and extra related to our buyer wants than ever. When these components mix, magic occurs. Put merely, we’re Larger Collectively.

We’re serving to you develop and evolve

It’s not nearly what we will ship collectively. It’s about how we ship collectively. Over the previous 12 months, we’ve labored to remodel our engagement mannequin, to take away the friction in our GTM technique, and stage up how we serve clients collectively. We’ve got created joint presents, added new gross sales motions, and aligned how we go to market to promote and win. And all of that is underpinned with automation, AI, and insights to ship collectively all through the lifecycle. A couple of highlights…

Now you possibly can make the most of the entire Cisco portfolio in a managed service movement with 18 pre-bundled presents that require minimal customization, so you possibly can add your providers, differentiate your supply, and get to market quicker.
Extra Cisco presents, extra options, new incentives, and higher discipline alignment are enabling us to win collectively in Cloud Marketplaces.
We’re recruiting the proper specialty companions–ISVs, consultants, business specialists, and different non-transacting companions–so you possibly can create options for brand new consumers and ship the distinctive outcomes our clients are in search of.
And with the most recent enhancements to the Associate Expertise Platform (PXP), you’ve gotten much more actionable, guided, and personalised insights that can assist you develop and evolve your Cisco follow.

And there’s far more to come back: a simplified incentive construction, extra predictive and prescriptive insights, and continued alignment of our GTM to simplify and improve your expertise working with Cisco and our sellers. Moreover, whereas enterprise clients are and stay important to Cisco and our go-to-market technique, you’ll see a extra intense concentrate on our partner-led SMB gross sales movement, as these clients more and more undertake know-how as a part of their digital transformation journey.

We’re Larger Collectively

To be clear: Cisco is and can all the time be a partner-led firm. We dedicated to this mannequin 27 years in the past, and it continues to be our single largest differentiator available in the market. We’re excited concerning the alternative in entrance of us–let’s go get it collectively!