Digital transformation has spawned many new companies and remade others. Figuring out and monitoring opponents has by no means been extra vital.
ChatGPT will help establish and analyze direct and oblique opponents, together with these you’ve not heard of. Listed here are some important prompts.
Establish Rivals
ChatGPT’s evaluation of opponents is beneficial for understanding a model’s positioning within the instrument’s data base. New firms might want to present ChatGPT with background data on their business and merchandise. For testing, nevertheless, I pretended to be the founding father of Substack. Right here’s my immediate:
I’m the founding father of Substack. Who’re my opponents?
ChatGPT’s response was spot on:
1. E-newsletter Platforms:
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- Revue: Acquired by Twitter, Revue provides related providers permitting writers to publish and monetize newsletters.
- Ghost: An open-source platform that focuses on skilled publishing. It’s identified for its simplicity and suppleness.
- Mailchimp: Whereas primarily an e-mail advertising service, Mailchimp additionally provides options that might be used for publication monetization.
- TinyLetter: Owned by Mailchimp, it’s a less complicated platform primarily used for private newsletters.
- ConvertKit: A platform that provides e-mail advertising providers for creators, together with paid newsletters.
2. Broader Content material Monetization Platforms:
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- Patreon: Identified for permitting creators to receives a commission instantly by their followers by means of subscriptions, memberships, and per-piece funds.
- Medium: Provides a accomplice program the place writers can earn cash based mostly on reader engagement with their articles.
- Ko-fi: A platform the place creators can obtain donations and promote subscriptions or merchandise.
Options
What are my opponents’ distinctive options? This immediate will help founders with product growth and positioning:
Create a desk itemizing the distinctive options of every competitor and pricing.
Right here’s ChatGPT’s response. I’ve repurposed the desk for this text. All the time ask ChatGPT for the date of its information if it doesn’t present it. In my check, the response was based mostly on the April 2023 replace.
| Platform | Distinctive Options | Pricing |
|---|---|---|
| Revue | Integration with Twitter, permitting for simpler sharing and viewers constructing on the social platform | Free; Twitter takes a 5% minimize of subscription income |
| Ghost | Open-source with superior customization choices; search engine optimization and membership options built-in | Begins at $9/month for the hosted model; free if self-hosted however requires server prices |
| Mailchimp | In depth e-mail advertising instruments; detailed analytics and A/B testing capabilities | Free tier out there; paid plans begin at $9.99/month |
| TinyLetter | Simplistic design and performance centered on private newsletters | Free; restricted to five,000 subscribers |
| ConvertKit | Excessive deliverability charges; sturdy automation and tagging system for segmentation |
Free tier as much as 1,000 subscribers; paid plans begin at $29/month |
| Patreon | Membership tiers for various ranges of content material entry; sturdy community-building instruments | 5% to 12% of month-to-month revenue plus fee processing charges |
| Medium | Giant built-in viewers; earnings based mostly on reader engagement somewhat than subscriptions | Free to publish; readers pay $5/month or $50/yr for limitless entry |
| OnlyFans | Identified for grownup content material but in addition used for different sorts; direct messaging with subscribers | Free to create an account; OnlyFans takes a 20% fee |
| Ko-fi | One-time assist choices (‘purchase me a espresso’), no platform charge for donations | Free; Ko-fi Gold membership at $6/month for further options |
Audiences
What are my opponents’ goal audiences? ChatGPT may be very useful for that sort of research, in my expertise. My immediate:
Go to every competitor’s web site and analyze its main viewers. Create a desk exhibiting the competitor, the first viewers, and the location parts and pages that point out the target market.
Right here’s the outcome, which, once more, I’ve repurposed.
| Competitor | Major Viewers | Web site Parts Indicating Goal Viewers |
|---|---|---|
| Revue | Freelancers, Twitter customers | Integration with Twitter, simplicity in publication creation, memberships and paid subscriptions. |
| Ghost | Unbiased journalists, skilled publishers | Open-source expertise, concentrate on skilled publishing, superior creator instruments, viewers progress capabilities, and integration choices |
| TinyLetter | People preferring simplicity | Fundamental design instruments like a regular e-mail consumer, choice for HTML customization, simplicity and ease of use for private or small-scale use |
| ConvertKit | Big selection of creators (coaches, authors, podcasters, musicians, YouTubers) |
Instruments for viewers progress, e-mail automation, monetization, testimonials from numerous creators, broad attraction throughout completely different artistic fields |
| Patreon | Various content material creators (video makers, podcasters, writers, musicians, educators) | System for creators to supply unique content material/advantages for monetary assist, concentrate on various content material sorts, and sustainable revenue stream for creators |
Responding to Rivals
Ought to I reposition my web site based mostly on aggressive analysis? Right here’s my immediate:
What ought to I do on my web site to draw opponents’ audiences? Analyze opponents’ websites for the best ways.
ChatGPT recognized highly effective ways for Substack:
- Content material selection: Showcase a various vary of content material that appeals to creators throughout completely different fields like teaching, writing, podcasting, music, and YouTube creation.
- Creator instruments: Provide sturdy advertising and automation instruments tailor-made for creators. These may embody customizable touchdown pages, e-mail advertising instruments, and viewers segmentation options.
- Monetization options: Spotlight choices for monetizing content material, equivalent to by means of digital product gross sales, paid newsletters, and memberships.
- Group constructing: Deal with options that assist creators construct and interact with their viewers, like superior e-mail advertising and automation capabilities.
- Creator success tales: Share success tales or testimonials from numerous creators to show the potential of your platform for his or her artistic and monetary progress.
Weaknesses
What are my opponents’ weaknesses? I selected a kind of firms, which I’ll name “Instance” for this publish, as a check. Right here’s that immediate:
Analysis Instance’s evaluations and establish gaps Substack may handle. What are the widespread complaints of Instance’s prospects?
ChatGPT searched Bing for a number of minutes earlier than responding:
- Pricing Construction: Some customers discover Instance’s subscription plans to be costly, particularly as their subscriber depend grows. A cheaper pricing construction or clearer worth for the associated fee might be a pretty various for customers.
- Complexity for Learners: Whereas Instance has developed to supply a variety of options, this has led to elevated complexity. Customers who most well-liked the platform’s authentic simplicity is likely to be in search of a extra easy, user-friendly choice.
- Deliverability Points: There are mentions of challenges with e-mail deliverability. Making certain excessive deliverability charges and offering clear metrics might be a key promoting level.
- Restricted Free Plan Options: The current discount in options out there within the free plan has been a degree of competition. Providing a extra beneficiant free plan may appeal to customers who really feel constrained by these limitations.
- All-in-One Advertising Options: Some customers really feel that whereas Instance provides an all-in-one advertising platform, the options are usually not as sturdy as they want. Enhancing particular functionalities or providing extra built-in options may attraction to those customers.
- Buyer Help: Enhancing buyer assist and offering extra personalised help may handle issues from customers who’ve had lower than passable experiences with Instance’s assist.
