“Ecommerce Europe” is an affiliation representing 150,000 firms promoting items or providers on-line to shoppers in that continent.
The affiliation’s “European E-Commerce Report 2023” (PDF) encompasses 37 international locations and contains knowledge and tendencies surrounding web penetration, e-shoppers, and B2C ecommerce gross sales. In accordance with the report, whole B2C ecommerce in Europe grew by 6% in 2022, reaching €899 billion (U.S. $944 billion), up from €849 billion in 2021.
The data within the report stems from direct collaboration, interviews, and questionnaires with nationwide ecommerce associations throughout Europe.
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In accordance with the info, 76% of web customers in Europe shopped on-line in 2022, growing to a projected 78% in 2023.
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The U.Okay. has the best share of web customers who purchase on-line (95%), adopted by The Netherlands (92%) and Norway (92%).
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The report additionally seems at knowledge for the EU-27 member international locations completely: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Eire, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
Per the info, the highest standard classes for E.U. e-shoppers in 2022 have been clothes and niknaks (for bodily objects) and streaming movies (for digital items).
