Statista tasks the variety of ecommerce consumers in Asia to develop by roughly 52% from 2023 to 2028, from roughly 1.33 billion to 2.03 billion. China alone has 884 million internet buyers in 2023; the U.S. has 254 million. Statista defines “ecommerce” because the sale of bodily items through a digital channel to finish customers (not companies).
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Insider Intelligence forecasts the expansion fee of retail ecommerce gross sales in Southeast Asia — Indonesia, Malaysia, Phillippines, Singapore, Thailand, Vietnam — to say no from 21.6% in 2022 to 13.5% in 2023, asserting “mounting world financial uncertainties.”
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SimilarWeb estimates Shopee to be probably the most trafficked on-line market in Southeast Asia, with 407 million visits in August 2023, adopted by Tokopedia with 138 million August visits and Lazada with 129 million.
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Lazada and Shopee are distinguished in most Southeast Asian nations.
