Could 31, 2023
PRESS RELEASE
App Retailer builders generated $1.1 trillion in complete billings and gross sales within the App Retailer ecosystem in 2022
Greater than 90 % of billings and gross sales accrued solely to builders, with none fee paid to Apple
New examine underscores the energy and resilience of the App Retailer ecosystem — with billings and gross sales facilitated by the App Retailer rising 29 % yr over yr
CUPERTINO, CALIFORNIA Apple at the moment introduced the App Retailer ecosystem facilitated $1.1 trillion in developer billings and gross sales in 2022, constructing on builders’ observe file of sturdy, resilient progress, an unbiased examine by economists from Evaluation Group discovered. The App Retailer continues to create unimaginable alternative for builders world wide, with greater than 90 % of the billings and gross sales accruing solely to builders and companies of all sizes — with none fee paid to Apple. Moreover, new evaluation from the Progressive Coverage Institute discovered the iOS app economic system now helps greater than 4.8 million jobs throughout the U.S. and Europe, with roughly 2.4 million in every area.
At present, builders on the App Retailer have extra methods than ever to monetize their apps and construct profitable companies. The economists from Evaluation Group estimate that final yr, App Retailer builders generated $910 billion in complete billings and gross sales from the sale of bodily items and providers, $109 billion from in-app promoting, and $104 billion for digital items and providers.
“We’ve by no means been extra hopeful about — or extra impressed by — the unimaginable neighborhood of builders world wide,” mentioned Tim Cook dinner, Apple’s CEO. “As this report reveals, the App Retailer is a vibrant, revolutionary market the place alternative thrives, and we’re as dedicated as ever to investing in builders’ success and the app economic system’s future.”
The Evaluation Group examine takes a more in-depth have a look at the important thing drivers behind the expansion within the App Retailer ecosystem — together with rebounding demand for sectors like journey and ride-hailing, and robust progress in promoting spend in apps like social media and retail apps.
Developer billings and gross sales elevated by 27 % between 2019 and 2020; 27 % between 2020 and 2021; and 29 % between 2021 and 2022. Small builders particularly discovered super success on the App Retailer — outpacing bigger builders by rising their income by 71 % between 2020 and 2022. The economists at Evaluation Group imagine progress charges of this type are optimistic indicators, per a flourishing market filled with dynamism, innovation, and competitors.
All informed, since 2019, U.S. builders’ billings and gross sales have elevated by greater than 80 %. In Europe, builders’ billings and gross sales since 2019 noticed an above common enhance of 116 %.
The App Retailer’s engine of commerce offers Apple builders world wide with a world distribution platform that helps greater than 195 native cost strategies and 44 currencies throughout 175 storefronts. It additionally allowed builders to succeed in customers throughout borders: In 2022, 54 % of downloads occurred in storefronts exterior of builders’ residence nations. The App Retailer attracted over 650 million common weekly guests worldwide in 2022, in response to new knowledge from Apple. And customers downloaded and redownloaded apps a mean of greater than 747 million and 1.5 billion occasions every week in 2022, respectively.
Robust Progress in Billings and Gross sales Throughout App Classes
Launched earlier at the moment, the brand new examine from economists at Evaluation Group, titled “The Continued Progress and Resilience of Apple’s App Retailer Ecosystem,” attracts from a variety of financial knowledge that speaks to builders’ progress on the App Retailer. The examine discovered builders’ billings and gross sales facilitated by the App Retailer grew throughout all kinds of classes.
For instance, as restrictions eased in lots of components of the world, app classes like journey and ride-hailing noticed demand rebound considerably. Journey gross sales made on iOS apps elevated by 84 % in 2022, alongside a forty five % enhance in gross sales on ride-hailing apps.
Meals and grocery gross sales had been additionally among the many fastest-growing app classes. Since 2019, iOS app-based meals supply and pickup gross sales greater than doubled, and grocery gross sales greater than tripled. As well as, enterprise apps have grown in recognition with firms world wide in the previous couple of years. In 2022, these apps represented one of many fastest-growing digital items and providers classes in Evaluation Group’s estimate of billings and gross sales. The very best progress in digital items and providers was seen within the app-based leisure class, as notable traits just like the creator economic system have emerged in recent times, in addition to the prominence of apps that help this space.
The broad-based progress of developer companies — throughout app classes — speaks to the various methods Apple customers have come to depend on their favourite apps in so many features of their lives. Whether or not for gaming or productiveness, training or social media, apps are serving to folks world wide keep linked, inventive, and entertained.
The App Retailer Turns Fifteen
Fifteen years since its launch in 2008, the App Retailer has by no means provided builders extra alternatives, or Apple customers extra apps that enrich their lives. That success comes as Apple continues investing in the way forward for the app economic system. By providing a protected and trusted market for customers, and highly effective instruments that assist builders make nice apps, the App Retailer has created an unimaginable financial alternative for world app creators.
All informed, iOS builders have earned greater than $320 billion on the App Retailer from 2008 to 2022. The Evaluation Group examine discovered that iOS customers have downloaded apps greater than 370 billion occasions from 2008 to 2022. And at the moment, the App Retailer has greater than 123 occasions as many apps — almost 1.8 million — to select from, in comparison with the hundreds accessible on the App Retailer on the finish of 2008.
At present’s builders even have extra choices to monetize their companies, together with in-app purchases and subscriptions; extra developer instruments, together with over 40 SDKs and 250,000 APIs; and academic assets like Apple’s Developer Academies, Entrepreneur Camp, and different packages that train coding and enterprise improvement abilities.
The App Retailer’s applied sciences and providers help a variety of app companies, together with builders who promote bodily items and providers. That features integration with Apple Pay, biometric authentication with Face ID and Contact ID, account safety, and different applied sciences that assist builders securely join with Apple customers.
The App Retailer has additionally remained a protected and trusted market for customers, because of Apple’s rigorous App Overview course of and strong privateness and safety protections. In 2022, the App Retailer blocked greater than $2 billion in fraudulent transactions — and rejected 1.7 million app submissions for failing to satisfy privateness, safety, and high quality requirements. Current improvements, like App Monitoring Transparency and Privateness Vitamin Labels, have empowered customers with much more data on how their apps use their knowledge.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
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