Primarily based on turnover, lots of the 30 greatest manufacturers offered on Dutch market Bol are manufacturers that promote merchandise in shopper electronics and home home equipment. Nevertheless, when wanting on the quantity of gross sales manufacturers in toys and private hygiene dominate the top-30. On the similar time, manufacturers which are offered by Bol itself have 64 % share of the overall turnover.
These knowledge come from MarktMentor, a Dutch ecommerce knowledge platform the place sellers can optimize their gross sales on on-line market Bol. On this analysis, the turnover of the ten,000 greatest manufacturers on Bol was analyzed. Which means knowledge of over two million merchandise was analyzed between January 1st and August 31st this 12 months.
Manufacturers offered by Bol have 64% share
Bol is a well known Dutch on-line market, which has opened up its platform to companion sellers. Within the first quarter of this 12 months, companion sellers made up 65 % of the corporate’s buying and selling quantity. Bol additionally has its personal product supply on the platform.
22.4% of the ten,000 greatest manufacturers are offered by Bol itself.
In keeping with the evaluation, 22.4 % of the ten,000 greatest manufacturers are offered by Bol itself, in addition to by companion sellers. Apparently, these manufacturers maintain a 64 % share of the platform’s complete turnover. Whereas Bol has a rising quantity of companion sellers on the platform, these knowledge illustrate that it nonetheless holds a dominant place.
Model classes offered by Bol and companions
Manufacturers within the classes pc, family and electronics are most frequently offered by Bol and companion sellers, respectively 85, 79 and 77 %. Along with the manufacturers within the classes toys, magnificence, child, private hygiene, bikes, meals, tenting, DIY, kids’s clothes and males’s clothes, these manufacturers generate greater than half of the turnover generated by Bol and companion sellers.
Manufacturers offered by a number of sellers are sometimes manufacturers within the classes Animal and Backyard.
When there are a number of companion sellers promoting the identical model, they’re typically promoting manufacturers within the classes Animal and Backyard. And when manufacturers are supplied by just one vendor on the platform, these are most frequently manufacturers within the classes Residing and Erotica.
Samsung and Apple dominate when it comes to turnover
When taking a look at manufacturers offered by Bol and companions, Samsung and Apple are the highest two primarily based on their turnover. Philips follows in third place. They’re adopted by Lego, HP, Sony, Bosch, Pampers, Inventum and Nintendo. Within the top-30 greatest manufacturers, solely LifeGoods will not be offered by Bol itself as effectively (however solely offered by one companion vendor, the model itself).
LEGO offered most frequently
When wanting on the quantity of gross sales, nonetheless, the top-30 adjustments. LEGO is offered most frequently, and it’s adopted by Philips, Samsung, Pampers, Oral B and Apple. Most of the manufacturers producing excessive turnover in electronics are changed with manufacturers within the classes of toys and private hygiene. This implies that the massive market shares when it comes to turnover are brought on by increased product costs.
