BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce

What do sports activities and ecommerce content material have in widespread? In case you ask Brett Regan, they’re really one and the identical.

“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising and marketing Supervisor at BigCommerce, mentioned. “So long as you might be very diligent along with your analysis, so long as you’re correct, so long as you might be artistic and technical from an search engine optimization perspective and perceive your audience, the content material sort of takes care of itself.”

After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media trade, Regan transitioned into the tech world when he joined the BigCommerce crew greater than a 12 months in the past. 

In the present day, Regan helps oversee the corporate’s search engine optimization content material processes in addition to publishing on The BigCommerce Weblog to deliver the newest traits in ecommerce to life.

BIGTeam Highlight: Brett Regan 

From his profession shift to his love for sneakers, let’s get to know Brett Regan just a little extra:

How did you get into the ecommerce trade?

Brett Regan: “Truthfully, I actually needed a change of tempo in my profession. Being within the media trade was such a grind. I did all the things from newspaper tales and journal options to radio to video to search engine optimization content material. Add in just a few years of journey and the fixed feeling of virtually being on-call for one thing, you must sacrifice plenty of private time. 

“I had a blast turning my ardour into my profession, however I used to be keen to essentially dive into a brand new problem and BigCommerce was the right match.”

What makes BigCommerce an incredible place to work?

BR: “The tradition at BigCommerce is admittedly one thing else. It’s arduous to explain, however it begins from the very first day. Whether or not it’s the transparency from management or the assist out of your crew and friends, you all the time really feel included. 

“Everybody has their specialty and function, in fact, however you’ll be able to simply inform everyone seems to be rowing the boat in the identical path to showcase and promote one of the best product within the trade.”

What’s essentially the most fulfilling side of your function?

BR: “It’s the primary look and completed product of a brand new put up, palms down. I completely love seeing the arduous work of our crew come to life on the web page. Understanding the way it received there from begin to end and realizing the way it will help somebody with their on-line enterprise may be very rewarding.”

What are your passions exterior of labor?

BR: “I really like basketball. Though I’m not the tallest man on the earth, it’s been my largest ardour for so long as I can keep in mind. There’s nothing fairly like going to or watching an enormous sport. I additionally actually take pleasure in touring and attending to spend time with my household.”

What do you store for many on-line?

BR: “Sneakers, and there’s probably not a detailed second, both. I’ve all the time liked footwear, notably Jordans. I’ve a reasonably modest assortment proper now, in my eyes, however there’s all the time room for extra.”

What’s your favourite BigCommerce retailer?

BR: “Given my love for basketball, it needs to be CavaliersTeamShop.com. I really used to cowl just a few gamers on the present Cleveland Cavaliers roster whereas they have been in highschool and faculty, so it’s fairly cool to see them doing huge issues within the NBA.”

What do you discover most fascinating about ecommerce?

BR: “Some of the fascinating issues to me is how aggressive the trade actually is. There are much more gamers within the sport now than ever earlier than, so it’s actually intriguing to see what number of firms are presently within the house and what artistic and progressive issues they’re doing to face out.”

The place do you see the way forward for ecommerce?

BR: “That’s actually arduous to foretell, particularly not realizing how superior the expertise will grow to be within the subsequent few years, but when there’s one factor the ecommerce trade has confirmed through the previous couple of years is that it’ll adapt to regardless of the buyer is on the lookout for, wherever that is perhaps.

“Irrespective of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional improvement of omnichannel, and the way rapidly it occurs, will doubtless play a key function in model recognition and belief to assist on-line companies thrive.”