The whole European worth of B2B items offered on-line is estimated to achieve 1.7 trillion euros by 2025. Nevertheless, B2B sellers in Europe usually are not using all accessible alternatives but. Most of them solely permit native consumers to buy their items.
These knowledge come from an evaluation revealed by Billie, an BNPL answer for B2B sellers. In line with the evaluation, the worldwide worth of the web B2B market was value 6.5 trillion euros in 2022. A development of 18 % is estimated between 2023 and 2030.
50% of B2B consumers use ecommerce platforms
The European market continues to be rather a lot smaller, as it’s estimated to achieve 1.7 trillion euros by 2025. Whereas ecommerce performs a dominant position in B2C, it nonetheless has not penetrated that a lot into the web B2B market. In line with Billie, solely 50 % of B2B consumers use ecommerce platforms.
92% of Scandinavian B2B corporations anticipate gross sales to occur on-line.
Nevertheless, Scandinavia appears to be an exception as 92 % of the surveyed B2B corporations anticipate gross sales to occur on-line. And nearly one in 4 of the B2B corporations there are already producing gross sales via ecommerce.
Cross-border alternatives
Whereas cross-border ecommerce is rising in Europe, the evaluation reveals that almost all European B2B websites solely permit native consumers. Which means that there are nonetheless a whole lot of cross-border alternatives left unused. Moreover, 57 % of the most important ecommerce websites in Germany, France, the UK, the Netherlands and Sweden (primarily based on visitors) present B2B providers. And amongst these, solely 50 % ship cross-border.
